A yoga instructor in her free time, Cheryl had met many women who suffer from incontinence. She decided to venture into alleviating the problem when she found out that it can now be treated with machines.
“In the past, the only treatment options available were either physical therapy, which was non-invasive but had slow results, or surgery, which had fast results but was invasive. Machines help achieve fast results in a non-surgical manner,” she explains.
As such, she decided to open Orchard Clinic together with a business partner early last year. She admits that the move was a “test of resilience” since it was during the peak of the Covid-19 pandemic, but it was nonetheless a calculated one.
“While other businesses were closing down or downsizing during the peak of the Covid-19 pandemic, we did the reverse by expanding–we purchased more treatment machines, hired more staff and pumped in more resources into training. It was the perfect time to do it as time ‘stood still’,” she says.
But even though they were only offering treatment for incontinence, they were also approached for solutions to a host of other problems for women. As such, they decided to broaden the types of services offered.
“Many postpartum women started coming to the clinic, so we decided to introduce treatments for common postpartum conditions. Now, we call Orchard Clinic a postpartum centre as it makes it easier for people to understand what we do. After all, around 50 per cent of postpartum women suffer from incontinence.”