If there are any career lessons that have stood out after two years of living with a pandemic, they are: 1) Stay adaptable, and 2) Seize opportunities as they come. Based on the expansion of homegrown yoga and lifestyle brand Yoga Movement, which has seen the opening of four new studios over the last 12 months, co-founder Alicia Pan seems to be on the right track.
February 2021, the time when we were sanguine about overcoming the pandemic, saw the opening of Yoga Movement’s 6,000 sq ft flagship studio in Orchard. That was followed by the launch of a sleek pod concept in Novena in August, matching the generally cautious sentiment towards studio practice at that time.
In November, the seventh studio opened in the heart of Serangoon Gardens, filling the yoga gap in the neighbourhood. Shortly after, in December, the eighth and latest studio opened in Tanjong Pagar’s Icon Village, presumably to target the CBD workers who are returning to the office.