With flaming red hair, a cheerful smile and eyes glinting with purpose, Yvon Bock looks the part of a dragon-slaying, bias-breaking protagonist straight out of an illustrated children’s book. If she would write the series herself, Astrid Lindgren would have good company.
In real life, the business owner and mother of four already has a great deal on her plate. Hegen, the innovative baby-feeding brand she founded in 2015 to support women in their journey of motherhood, is Singapore’s tenth fastest growing company (as of January 2022). Already a hit in China, the brand is now focused on growing its global footprint to 35 markets within the next five years.
Just within the last year, it has also evolved to provide physical and virtual antenatal consultations and preparatory workshops through its Hegen Lactation Centre, which has an in-house team of specialists. “Seeing how we have made a difference to the community of breastfeeding mothers all around the world despite the pandemic and hearing how Hegen products have helped and supported them is truly an achievement that I am proud of,” she says,
As a champion of inclusivity, diversity and women in the workforce, Bock is also proud that 75 per cent of Hegen staff are female, with many in key roles and managerial positions. “We don’t decide the roles by gender, instead we focus on the best candidate suitable for the job requirements,” she tells The Peak.