Meet Kong Man Jing (Biogirlmj), 28, a nature and wildlife influencer: @justkeepthinkingsg. Man Jing’s (or MJ as she is known) great love for wildlife started during a college field trip to St John’s Island when she was only 17 years old. Fascinated by the countless animals she discovered – most of which she did not even know lived in Singapore – she realised that she wanted to share her passion with fellow Singaporeans. So in 2019, she launched an Instagram channel called @justkeepthinkingsg, dedicated to educating the public about nature and wildlife. Dubbing herself “BiogirlMJ”, the NUS life sciences graduate now has a following of around 14,000. Her videos are quirky, fun and engaging, kind of like who she is in real life.
Her casual, girl-next-door style has endeared her to the audience, who has been lapping up every bite-sized info she churns out, from her first video about the Baya bird nest on Coney Island to her exploration of various forests and nature reserves. She even inspired young fans to follow in her footsteps – one is now filming and hosting his own amateur wildlife videos, while another started and helms a nature club in school.