Every year, The Singapore Women’s Weekly shines the spotlight on 18 outstanding, successful and high-achieving working women in the Great Women Of Our Time awards. Meet Public Service & Education nominee, Charlotte Lim, who shares her tips on maximising your online worth:
Companies looking to reach women — whether as consumers, entrepreneurs, employees, or advocates — have an unprecedented opportunity through social media to engage them. So with the evolving digital landscape, how has today’s digital age impacted the way employers hire? Charlotte Lim, Co-founder of JobTech, an artificial intelligence and big data analytics company that provides optimised job matching tools and real-time labour market intelligence, reveals how you can maximise your social media currency:
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“In an effort to attract quality candidates, some employers now harness social media as a tool to promote their company, brand or culture, so it’s not surprising for them to assess a potential candidate’s fit for a job, based on the person’s social media profile. Post mindfully so that your online profile doesn’t become a liability.”
“AI technology can process large and diverse datasets from public domains, but the challenge is discerning the type of information that can be applied to an interview or hiring decision. For example, information gathered about a person’s personality from his/her social media profile may render the person suitable for a particular company, but a cultural misfit for another.”
“I think applicants should be cautious about prospective employees screening their social media profiles. Expressing your opinions online, can help others to understand you better, but this should always be done in a responsible and respectful manner.”
If you are inspired by Charlotte Lim, vote for her here and stand to win a gift set comprising of Lancôme beauty products & Forever PANDORA Collier Necklace, worth over $220!