Social media has changed the way we communicate and for women, it’s been a strong platform not for social movements, and has been a powerful marketing and branding tool. Apps like Instagram and Weibo make it easy to reach huge numbers of people and amass a social following that you can leverage on, translating that into real worth of dollars and value.
Armed with just a mobile phone, a data plan and sheer grit, these four Asian female influencers are at the top of their game, commanding the attention of a small nation’s worth of followers. While we can’t all be influencers, their messaging and how they operate can benefit you in the workplace. Here are a few handy tips.