We’re not exaggerating when we say that the minute a Korean actress uses something – i.e, a skincare or makeup product, or even the most everyday product such as sanitary pads (seriously, google it), everybody from our local girls to our counterparts in the West throng the stores to purchase it.
We’re also not exaggerating when we say that when it comes to real-life celebrity style, the Koreans also seem to be acing the game.
They’re not as heavily made up or look as “manufactured” as the Westerners which is why when it comes to the realm of the designer it-bag, it doesn’t look like product placement at all.
In fact, that laissez-faire “oh-I-just-happened-to-be-using-it” attitude is why we like how these nine ladies are carrying it – click on for what and how you should be carrying these K-celeb endorsed bags.
Text: Bryan Goh