We have grown more discerning of the products we use and the brands that we support in recent years. A study by Accenture and the World Wide Fund for Nature (WWF) Singapore titled Sustainability in Singapore – Consumer and Business Opportunities shows that four out of five consumers, that’s 80 per cent of the respondents, said they care about the environment.
A third of these consumers added that they would make most purchasing decisions based on product sustainability and environmental impact. And a further third are willing to pay a premium for sustainable alternatives. This encouraging conscious consumer climate is a hotbed for a crop of new exciting sustainable homeware brands. Here are nine of our picks.