The Sartorialist – Pek Lay Peng, 32, Founder of SocietyA 

Sometimes we tend to forget that fashion can be fun… and then you meet Pek Lay Peng. her eclectic multi-label platform, SocietyA, houses a collection of sartorial threads that is full of quirky prints, electric colours and coveted items that one could only dream of. One of our favourite newbies to the Asian retail scene, it’s Lay Peng’s innate sense of what women want that helps her bring fashion to life. 

Style Maven: “I would say I am very open to all styles because I appreciate the thought that goes into a design. So, I don’t restrict myself to a certain look. Style is something you come to own, like a journey of self-discovery. It’s an outward expression of an individual.”

The Big Picture: “I will say that the Singaporean women is increasingly getting savvier at developing her own voice through personal style, and fashion choices as well. I see a growing trend of customers who appreciate ‘looks’ more than just ‘pieces’; it’s the whole package where design can be consumed in its entirety with an eye on clothes that help them stand out or convey their individuality.”

Eye For Business: “SocietyA is here to do just that for them. What started off as an idea has now become the go-to-multi-label platform for Asian designers. We are increasingly gaining global traction and attention too, and it’s heartening to see emerging talent knocking on our doors for collaboration opportunities.”