The Power Player- Velda Tan, 29, Founder of COLLATE The Label

When thinking of the creative process, inspiration and influence of individuals who are defining the style zeitgeist of our times, one name comes to mind: Velda Tan. Perhaps better known in the business of fashion as an entrepreneurial savant (she co-founded juggernaut e-tailer Love, Bonito when she was just 18 after all), Velda has moved on to bigger and better things with her own label.

Fashion Mantra: “I’ve always enjoyed expressing myself through fashion, and if I can inspire someone else along the way, then I must be doing something right.”

Everyday Digs: “In three words, I’d describe my style as tailored, feminine and modern. It’s definitely evolved from my biker-chic days to a more effortless and comfortable way of dressing. Over the years of experimenting with fashion, I’ve come to accept what fits my body type and personality most, and I think that’s how you develop your own style.”

Favourite Designers: “Phoebe Philo, Stella McCartney, Victoria Beckham. I like that they’re all female designers, and on a more serious note, their collections speak to the same strong, independent woman that we are COLLATE design for.”

Women First: “Women inspire me greatly. We are such multi-taskers and multi-hyphenates and to me, the best thing to give them is the gift of time. If I can help these modern time-starved women save time in terms of putting together an outfit, I think my work is worthwhile.”