Jung Soo-jung aka Krystal Jung (better known as Krystal) needs no introduction, especially to K-pop and K-drama fans. The former lead vocalist of South Korean girl group F(x) turned actress has shone both on-stage and on-screen—from starring in a number of hit K-drama series including The Heirs (2013), Prison Playbook (2018) and Police University (2021) to making her big screen debut with comedy drama More Than Family (2020)—cementing herself as a multi-talented artiste.
Known for her keen sense of fashion, Krystal embodies the modern woman who strives to be the most authentic version of herself. It’s no wonder that the multi-hyphenate has been appointed as homegrown accessories giant Charles & Keith‘s first-ever global brand ambassador.
The ambassadorship kicks off with Krystal fronting the Spring ’22 campaign, which highlights the season’s key footwear and bags from the Blooming Spring collection (think: fresh floral motifs, delicate pastels and bright splashes of colours). Captured in a dreamy, flower-filled wonderland, the starlet channels cool-girl chic in minimal and polished outfits paired with brightly coloured bags and shoes.
Here Krystal tells us more about fronting the campaign and also shares her personal style tips and preferences.