Taobao has come a long way from its reputation as just another site of designer dupes.
Ask any shopper in the know and they’ll tell you that the site is a veritable trove of independent designers who are looking to offer shoppers their own collections of designs ranging from the cool to the quirky. The choices are endless, and while this could sound enticing for the more experienced Taobao users amongst us, this can also seem a little bit overwhelmingly intimidating if you don’t have a guide into the world of Taobao fashion.
So what’s the best way into getting the sartorial most out of the site? Know your style, and zoom in on the places that cater to you.
Fortunately, unlike other e-commerce marketplaces where sellers sell everything from classic tweeds to acid-washed torn jeans, there are a good number of Taobao sellers who hone in on one singular style and expand their offerings on that. This gives you plenty of options to select from within one single store, thereby making your browsing experience a lot simpler and more enjoyable.
Here are some of our fave stores from Taobao right now, which are doing fabulous options for work and for play.