The Elly Store is probably not an unfamiliar name to most. The homegrown label has become synonymous with its stylish offerings for children and has since expanded to include parents too.

Their CNY 2020 collection consists of two parts – the Year of the Mouse theme, which plays on floral and animal prints, and a collab with Disney featuring the iconic Mickey Mouse (pictured). 

Available online as well as at TANGS at Tang Plaza, TANGS at Vivocity and two other outlets. 

Hunter + Boo is an eco-friendly label which promises that their clothing is made with 100 per cent organic cotton and eco dyes. Moreover, the brand only works with sustainable and ethical manufacturers.

The brand offerings range from rompers, playsuits, dresses to shirts.

Our favourites? The striped Helter Skelter shirt, Palawan Print dress and matching Terracotta pieces (pictured). 

Available online and at The Playfair, Suntec City Mall North Wing, #02-433/434, Singapore 038983, 

If you can’t tell from the name, Little Qipao prides itself on the cheongsam. The brand doesn’t just cater to females though – they have mandarin collared shirts for the boys and men too.

For the ladies, we’re loving the multi-printed design of and the Opulence qipao and the Polyphony print that’s made into a dress for girls and kungfu top for the fathers and sons (pictured). 

Available online.

The Missing Piece was founded by local mumpreneur Ee-ling and has become known for its stylish and comfortable clothing. Their Chinese New Year 2020 collection, titled Flight of Fancy, is a heady mixture of botanical and bird prints and the use of cheery shades of blues, greens and pinks.

For the little ones, we like the vintage floral prints of the Lil’ Lily Cheongsam (for girls) and the Lil’ Man In The Park Shirt (for boys). Finally, for mothers, we’re loving the tonal Isla Lace Cheongsam for its play on monochrome.

Available online as well as The Missing Piece Studio, 10 Winstedt Road, #03-06, Singapore 227977 and two other outlets.

Elizabeth Little is a Singaporean-based and locally-produced label, touting its offerings to be made in partnership with ethical craftsmen from the region.

Besides their low-waste, slow fashion approach, we also love the vintage appeal of the label. Our particular favourites being the Keiko Giverny Cheongsam for mother and daughter (pictured), Ringo Queen’s Guard Shirt for fathers and Nobu Queen’s Guard Shirt for boys. These are part of their 2020 Chinese New Year collection. 

Available online as well as The Playfair, Suntec City Mall North Wing, #02-433/434, Singapore 038983 and three more outlets. 

Advertising graduate Nix Deng created Chubby Chubby in 2013 with the intention of creating meaningful yet quirky designs for the family. The Two-Oh Two-Oh collection especially has our heart especially.

It features cheerful colours such as yellow, blue and vivid patterns where you’ll find pieces including cheongsams and dresses for your little girl, shirts and bermuda shorts for the boys, and comfy dresses, jumpsuits and shirts for the mum and dad respectively.

Available online as well as TANGS at Tang Plaza and Design Orchard. 

This Chinese New Year, Pazzion wants you and your daughter to be decked out in bling while walking around in comfort. Part of their Mommy & Me collection, their latest release feature the Diamante Embellished Ankle Strap Espadrilles.

Mothers can choose between silver or champagne colourways while daughters only have the silver iteration. Beyond this design, the collection also has other options including sneakers, espadrilles and ballet flats.

Pazzion has multiple outlets. 

Priding itself on its affordability and style, it comes to no surprise that Pocketpig Diary has over a hundred designs ranging from cheongsams to mandarin collar shirts to get your children ready for the festive season.

Moreover, the label also has two sections, Mother and Kids and Family Wear, that retail non-festive twinning looks for the whole family.

Available online.

Twinning is made simple at Sea Apple. Their website has a Family set category, which can help you cut down the time to put together matching sets. And since red is a particularly auspicious colour for CNY, they’ve got four variants for you to choose from, in addition to other colourways such as blue and pink.

Oh and did we mention – the Singaporean label only uses organic cotton to create their original prints. 

Available online, as well as at The Playfair, TANGS at Tang Plaza and four other outlets. 

In time for the festive season, Charles & Keith is ready to dress up both mother and daughter with their Lunar New Year collection. The young one has a choice between white or pink rat-themed Mary Jane flats (which is a great design choice for the active child), while the parent can pick from slides, mules, sneakers and ballerina flats.

Finally, you can finish the look with the accompanying bags and mini pouches, which are also detailed with floral embroidery or cute rat motif (pictured).

Charles & Keith has multiple outlets. 

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Text: Ho Guo Xiong / Additional text: Lisa Twang