Carrom is a board game that’s believed to have originated in India sometime in the 18th century. A “strike and pocket” table game, it holds some resemblance to billiards and is extremely popular across South Asia. But did you know that Carrom is also a name of a new Singapore-based lifestyle label?
Speaking of the founders, four people are behind the label – Aditi, Manasa, Lathika and Adithya (the press-shy founders declined to share their last names and profile pictures), who are all in their late 20s.
The team has diverse roots: though each member had spent years away from their homeland in Singapore, Thailand, and Africa, a common thread is that their extended families all hail from various Indian states, namely Karnataka, Kerala and Tamil Nadu.