Our increasingly digitised world has made Pinterest into both a boon and a bane to the interior design industry. It can be supremely useful to document your interest, organise your research, and create a visual brief for your designer. On the flip side, it might stifle creativity if one only seeks to copycat and emulate a look, as opposed to adjusting the design concept to one’s own context.
For most design aficionados and current or future homeowners looking to do up their spaces, though, Pinterest is a good starting point to their design journey.
First launched in a beta mode in March 2010, the app has 444 million users today, which is a good number to gauge industry trends, especially in the home decor sector, which seems to be thriving in the pandemic as we spend most of our time at home.