In today’s short attention span world with many different things vying for your attention, those who want to stand out have to resort to certain “tactics”.
So if a property ad wants to get the attention of property hunters such as myself, the words “fire sale” or “undervalued” should do the trick. (Unfortunately, they’re seldom warranted as they tend to be indiscriminately used!)
Another attention-grabbing phrase is “one of the cheapest freehold landed estates in Singapore” which is what first drew my attention to Teacher’s Housing Estate and resulted in me trekking over early one weekday morning to tour the houses.
(Note: the houses here – a total of 256 as per the records in 1968 – are a mix of freehold and 999-years leasehold – almost as good as freehold, dating from 1885.)