Here are a few figures for you: to manufacture a pair of jeans, over 3,000 litres of water is required. 20% of water pollution stems from the treating and dyeing of textiles alone. In China alone, an annual estimate of 2.5 billion tons of environmentally harmful wastewater gets dumped into the rivers, lakes and oceans.
Fabrics such as nylon and polyester also emit harmful compounds that are 300 times stronger than regular greenhouse gases. Even in the textile production business, over 1,600 different chemicals are used in dyeing processes, but only 16 of these chemicals are EPA-approved.
It’s scary to think that something as feel-good as buying a new pair of shoes or a top has a butterfly effect on the environment, causing so much destruction for only a fleeting moment of pleasure. And with global temperatures on the rise and scientists anxiously watching the doomsday clock, it feels more pertinent than ever to shop consciously.
These fashion brands are doing right by Mother Nature, and pairing their environmentally conscious ethos with designs that don’t skimp on chic.