You might have heard of the “Middleton effect” where any outfit Kate Middleton wears to public occasions and formal events quickly get identified and gets sold out. But did you know, the eldest son of her and Prince William also has the same star power? Known as the “Prince George effect”, any clothing and products seen on him fly off the shelves too. The young prince, who is third in line to succeed the throne and likely to become king, has now been identified as a style star. As such, in celebration of his seventh birthday on July 22, we’re looking back our favourite looks of Prince George.