As a fashion company, our private label brands allow us to bring exclusivity to the site, with our customized collections for our customers in Southeast Asia.

With our private labels, we can create unique and diverse fashion identities, ultimately allowing us to control our own destiny as a fashion business.

Living, eating, and working along side our customers in Southeast Asia allows our private label team to offer styles that are unique exclusively designed for our customer in mind. We strive every day to inspire our customers with fresh new fashion ideas, and re-defined classics.

We have an amazing collection of brands in our private label portfolio, offering diverse and exclusive offerings in the apparel, footwear and accessories departments for both men and women.

Our Zalora label is designed with the contemporary woman and man in mind, and customers can find complete ‘head to toe’ looks.

Something Borrowed focuses on trend-driven styling that gets its inspiration from youth culture, of-the-moment trends, and a fresh spin on feminine street style.

Zalia is our label that offers modest fashion with a modern twist. The label takes pride in essential lifestyle pieces for every girl, as well as a glamourous occasion dresses, which include a beautiful range of dresses for Hari Raya and other special occasions.  

Lastly, Velvet offers fun, flirty and feminine footwear and bags in the essential shapes of every season. They come in a huge range of colours and prints.

We know our customer better than any other brand can. We design and live in Southeast Asia, so we are at the very heart of our customer’s daily lives.

Every day we strive to offer a relevant range of fashion, at the very best quality and value possible.

We study sales results and website shopping patterns every day, and are able to respond to what our customer is interested quickly.

I can promise you no two days are alike in the Zalora Design studio! Every day brings exciting new ideas, amazing opportunities and important challenges.

To give you an example of a few key activities for this week: working with my design team to identify key trends for our March collections, ensuring our best-sellers make the October delivery timeline, reviewing fabrication and shape for the Hari Raya 2018 collections, finalizing looks for our Jakarta Fashion Week show, presenting our Fall/Winter ‘17 range to our VIP customers, voting on our semi-finalists for our “Make Me a Zalora Model” completion, hosting a group of school children in the design studio to share what fashion is all about…the list goes on!

Of course, all of this is possible because of my amazing team at Zalora. My team inspires me daily, and I am very lucky.

Feminine touches are everywhere this season, and ruffles are one of the top trends in our collections.

From delicate to oversized, adding a ruffled top, dress, skirt or shoe into your everyday style will surely bring the right touch of feminine detail to your look.

Left: Front Ruffle Jumpsuit, $49.90, from Zalora. 
Right: Waterfall Front V Neck Dress, $34.90, from Zalora. 

The embroidery trend from Spring continues with strength into Fall, with patterns and colours becoming richer and bolder in their expression.

This Fall, embellishment in the form of gemstones, sequins or pearls are added into the mix for an opulent touch of glamour.

Left: Embroidered Slip Dress, $44.90, from Something Borrowed.
Right: Floral Embroidery Boot-Cut Jeans, $44.90, from Zalia.

Statement sleeves add a bit of drama and fashion flair to your look. Make sure to pair a statement sleeve with a more minimalist finish to balance the overall appearance.

Left: V-neck Flare Sleeve Boxy Top, $24.90, from Something Borrowed.
Right: Layered Sleeve Knit Jumpsuit, $49.90, from Zalia.

Layering options finish and refine your look, adding interest in terms of texture, shape or proportion. There are so many options, it may be hard to choose just one piece!

Left: Collection Drapped Collar Trench Coat, $69.90, from Zalora.
Right: Off The Shoulder Bomber Jacket, $59.90, from Zalora.

Always great for special occasions, lace and mesh continue to be an essential part of our everyday style. Adding a hint of mesh or lace can be both playful and provocative. Be playful with your pairings, and try mixing lace and mesh in one look.

Left: Drop Shoulder Babydoll Dress, $34.90, from Something Borrowed.
Right: Cami Tutu Mesh Dress, $69.90, from Something Borrowed.

Statement totes are fun and practical, and they allow you to wear your heart on your sleeve!

Left: Fun Shopper Bag, $29.90, from Something Borrowed.
Right: Reversible Everyday Tote with Pompom, $39.90, from Something Borrowed.

Clutches are a great way to add flair and colour to your style. Expect the unexpected!

Left: Icon Pouch, $24.90, from Something Borrowed.
Right: Metallic Lip Pouch, $24.90, from Something Borrowed.

Think velvet, satin, metallic pops, sequin patches, fringe, fur and ruffles! Flat sandals, slides and loafers are definitely the styles to consider for Fall 2017.

Left: Fringed Sliders, $34.90, from Something Borrowed.
Right: Fur Slide Sandals, $34.90, from Zalora.