Amy Powney, the creative director of British fashion label Mother Of Pearl belongs to club of fashion designers who have been making sustainable fashion part of her brand’s DNA even before the genre became, well, fashionable.
Raised in a household known for its respect of the environment – they family used a wind turbine for power and only watched TV when it was windy – Powney’s has turned the 20-year-old label into a truly circular fashion business (read: tapping into ethical supply chains, using textiles that minimise harm to the Earth and more).
This month, Mother Of Pearl is teaming up with fellow eco-warrior, jewellery brand Monica Vinader, to spread the word on sustainable design. The Norfolk-based jewellery label is known for its organic shapes and vermeil designs (a.k.a. sterling silver coated in precious gold) and its sustainable lifetime repair service.