If it’s been some time since you’ve stepped into Paragon Shopping Centre, you should probably drop by the next time you’re in Orchard Road. A large section of its third floor has been completely transformed into a spanking new space that’s different from the rest of the mall.
Instead of the usual standalone shop units that we’re so used to, the segment is now an open space, with brands taking up dedicated sections. Shoppers can breeze effortlessly through the various shops, unimpeded by any facade, thereby giving you greater ease in choosing pieces from across the various brands.
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Furthermore, the layout isn’t the only thing new that Paragon has introduced to the shopping space. With fresh and exclusive brands added to their line-up and shopping deals to celebrate the opening, read on to find out what you need to know about the new level 3.
Text: Ho Guo Xiong / Images: Paragon
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With this curation, the refreshed level 3 shopping space is your go-to spot to get almost everything you would possibly need. Simply waltz through the space and cover your entire look plus new gifts for your family at one go.
First, get your beauty fix at Make Up Store, before picking out your dress at the various fashion stores such as Hong Kong high fashion brand Moiselle and multi-label store Pois Boutique. No look is ready without shoes, jewellery and bags, which you can get at European-made footwear label Hue or local jewellery designer SuLin Serio. There’s also Samsonite For Her, which caters to women who need bags that are tough, stylish and ready-to-go.
Then, finish with a spritz of perfume from United Arab Emirates-based Amaris and local beauty emporium Escentials.
Your man won’t be neglected as he gets to check out Norwegian menswear label Swims, which has apparel and accessories just for him.
View this post on InstagramEnjoying the fresh air and cool breeze this weekend with the PORTOFINO floral shirt dress.
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Need a reprieve from all the shopping? Take a break at Western-Sichuan fusion café Halcyon & Crane and enjoy dishes such as King’s Chicken Hash Benedict that actually combines egg benedict and kung pao chicken. The establishment is headed by local chef Michael Ng and F&B entrepreneur Megan Lim, and is opened by the people behind modern Sichuan restaurant Birds of a Feather.
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Amidst all the chic fashion offerings, you can also grab a little something to beautify your home while you’re there. Add to your home decor with home scents and luxury floor mats pieces from multi-label emporium Flaming Queen and finish with floral centerpieces from boutique flower studio The Floral Atelier.
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Bored of the usual ho-hum brands you always see? There are two other new exclusive labels you have to check out that can’t be found anywhere else in Singapore.
The first is D2-i, a collective hub that showcases multiple up-and-coming Indonesian fashion designers that create contemporary pieces for both men and women. Expect fascinating collections from rising brands such as Ali Charisma, Novita Yunus and Sofie.
What’s a stunning outfit without good jewellery right? That’s where SuLin Serio comes in. Known for her designs that straddle both art and fashion, she is especially known for statement pieces that combine diamonds with precious stones such as jade and pearl.
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Frequent shoppers at Paragon will be happy with the injection of five new brands to its tenant list.
Sabrina Goh, a homegrown boutique that prides itself on thoughtful, well-made clothing, is where you can get your fill of work-appropriate and stylish apparel, while Anne Fontaine, a French label that’s known for its simple yet inventive white shirts, is where you should make a beeline for some wardrobe staples that’s great for work and the weekends.
Next, get fragrance-profiled at Amaris to find a signature scent for you and your man, before heading to Flaming Queen to pick up diffusers and candles to make your home smell as great as you do.
And just before you hit the road for home, pick up floral arrangements and bloom boxes from The Floral Atelier to beautify your living spaces.
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Retailers worldwide are stepping up their game with new and interesting ways to engage shoppers, and Paragon is no exception.
The new concept boasts visually appealing installations and a runway-inspired floor, not to mention a casual and stress-free shopping experience thanks to the fact that retailers in the new level 3 area are not separated by dividing walls. This means that you can weave seamlessly between brands with ease, as you check out each brand’s wares.
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With Paragon positioning this brand new space as an incubator and hub of all things fashion and lifestyle, expect a hive of activity there.
Currently, Paragon is hosting a range of complimentary activities for you to participate in over the weekend. On March 30 and for the month of April, Make Up Store will be hosting beauty talks to give you more helpful tips on how you can look your best each day. You can also unleash your creative side with a do-it-yourself marbling session on April 13 and learn more about artisanal leather crafting on April 20. Head to Paragon’s website or the level 1 concierge to register your interest.
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Last, but certainly not least, Paragon also knows that nothing makes shopping more fun like a great deal. So to celebrate the opening of this new space, the mall is also extending exclusive promotions to treat you as you shop. Here are the deals happening from now till April 21, T&Cs apply:
- Amaris: 20 per cent off all items, and receive an exclusive luggage with a minimum spend of $250.
- Anne Fontaine: Spend $500 and get a free gift.
- Flaming Queen: Get a Flaming Queen Celebrate Series Diffuser worth $45 with a minimum spend of $300.
- Make Up Store: Receive a free pen sharpener worth $16 with any purchase of any two eye/lip/brow pencils ($27 each) or with a minimum purchase of $80 net in a single receipt for any purchase.
- Moiselle: Get 15 per cent off with minimum purchase of two pieces from the S/S’19 collection or 20 per cent off at least three items from the S/S’19 collection.
- Pois Boutique: 10 per cent off two or more pieces.
- Swims: Participate in a lucky dip to receive vouchers with any item purchased.
In addition, there are also mall-wide rewards. Spend a minimum of $500 (in a maximum of three receipts) to stand a chance to win Huawei’s newest P30 Pro. Also, spend a minimum of $800 to receive $20 SPH Malls vouchers and $20 Level 3 Style vouchers. T&Cs apply.
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