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Fashion

This Shopping Mall Will Be The One-Stop Shop For Your Entire Family

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Fashion

This Shopping Mall Will Be The One-Stop Shop For Your Entire Family

by Aaron Kok  /   April 1, 2019

This Shopping Mall Will Be The One-Stop Shop For Your Entire Family

If it’s been some time since you’ve stepped into Paragon Shopping Centre, you should probably drop by the next time you’re in Orchard Road. A large section of its third floor has been completely transformed into a spanking new space that’s different from the rest of the mall.

Instead of the usual standalone shop units that we’re so used to, the segment is now an open space, with brands taking up dedicated sections. Shoppers can breeze effortlessly through the various shops, unimpeded by any facade, thereby giving you greater ease in choosing pieces from across the various brands.

View this post on Instagram

Ready to take your style to a new level? @paragon.sg, Level 3 welcomes you to an all-new curated shopping experience. Click link in bio to discover more. . . . #paragonsg #paragonorchard #paragonl3 #comingsoon #sgshopping #singaporeinsiders #exploresingapore #visitsingapore

A post shared by Paragon (@paragon.sg) on Mar 26, 2019 at 9:06pm PDT

Furthermore, the layout isn’t the only thing new that Paragon has introduced to the shopping space. With fresh and exclusive brands added to their line-up and shopping deals to celebrate the opening, read on to find out what you need to know about the new level 3.

Text: Ho Guo Xiong / Images: Paragon

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This Shopping Mall Will Be The One-Stop Shop For Your Entire Family
1. It’s a one-stop shopping area
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With this curation, the refreshed level 3 shopping space is your go-to spot to get almost everything you would possibly need. Simply waltz through the space and cover your entire look plus new gifts for your family at one go.

First, get your beauty fix at Make Up Store, before picking out your dress at the various fashion stores such as Hong Kong high fashion brand Moiselle and multi-label store Pois Boutique. No look is ready without shoes, jewellery and bags, which you can get at European-made footwear label Hue or local jewellery designer SuLin Serio. There’s also Samsonite For Her, which caters to women who need bags that are tough, stylish and ready-to-go.

Then, finish with a spritz of perfume from United Arab Emirates-based Amaris and local beauty emporium Escentials.

Your man won’t be neglected as he gets to check out Norwegian menswear label Swims, which has apparel and accessories just for him.

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Enjoying the fresh air and cool breeze this weekend with the PORTOFINO floral shirt dress.

A post shared by Anne Fontaine (@annefontaine) on Mar 30, 2019 at 9:40am PDT

2. Grab some yummy treats for the kids and you
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Need a reprieve from all the shopping? Take a break at Western-Sichuan fusion café Halcyon & Crane and enjoy dishes such as King’s Chicken Hash Benedict that actually combines egg benedict and kung pao chicken. The establishment is headed by local chef Michael Ng and F&B entrepreneur Megan Lim, and is opened by the people behind modern Sichuan restaurant Birds of a Feather.

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New on the all-day food menu: Roasted Free Range Baby Chicken. 300g whole chicken sous vide in low temperature for over an hour, roasted 190’c for 6 mins to bring out a beautiful golden brown roast on the outside, juicy and tender inside. Dip it with chef’s speciality miso mustard sauce for an unforgettable tangy, snappy, sweet and savoury taste. #halcyoncrane #halcyonandcrane #restaurant #cafe #bar #food #foodporn #foodphotography #foodporn #SGCafe #SGFood #food #foodgram #igsg #sgig #sgfoodie #sgeats #livefolk #visualoflife #singaporeinsiders #exploresg #exploresingapore #sgfood #sgfoodporn #travelsg #foodphotography #orchardroad #singaporefood #babychicken

A post shared by Hᴀʟᴄʏᴏɴ & Cʀᴀɴᴇ Cᴀғᴇ́ (@halcyoncrane) on Mar 31, 2019 at 9:18am PDT

3. There's something for home-proud mums
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Amidst all the chic fashion offerings, you can also grab a little something to beautify your home while you’re there. Add to your home decor with home scents and luxury floor mats pieces from multi-label emporium Flaming Queen and finish with floral centerpieces from boutique flower studio The Floral Atelier.

View this post on Instagram

Lightly coloured beauties basking in that warm afternoon light. . . . . #TheFloralAtelier #FlowersinTheAtelier #TFA #flower #flowers #vasearrangement #flowerarrangement #igsg #flower_daily #florist #floristry #floralstyling #sgflorist #flowersoftheday #floral #floralgram #flowergram #blooms

A post shared by The Floral Atelier (@thefloralatelier.co) on Mar 25, 2019 at 5:47am PDT

4. There are three exclusive brands
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Bored of the usual ho-hum brands you always see? There are two other new exclusive labels you have to check out that can’t be found anywhere else in Singapore.

The first is D2-i, a collective hub that showcases multiple up-and-coming Indonesian fashion designers that create contemporary pieces for both men and women. Expect fascinating collections from rising brands such as Ali Charisma, Novita Yunus and Sofie.

What’s a stunning outfit without good jewellery right? That’s where SuLin Serio comes in. Known for her designs that straddle both art and fashion, she is especially known for statement pieces that combine diamonds with precious stones such as jade and pearl.

View this post on Instagram

Sparkling golden Citrines adorn our organic broad band rings. One piece each exclusively at Sulin Serio . Available at SuLin Serio, Paragon 03-52. Daily: Mon-Sat 10:30am-9:00pm, Sunday 10:30am-8:30pm. Tel.62355705 Support SuLin Serio ~ like our Facebook page #clothes #dress #maxi #shoe #heels #bag #clutchbag #jewelry #earring #ring #necklace #bangle #cuff #bracelet #pretty #beautiful #gorgeous #quotes #qotd #girls #pearls #class #luxury #localdesigner #limitededition

A post shared by @ sulinserio on Mar 30, 2019 at 1:44am PDT

5. Five brands to add to your radar
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Frequent shoppers at Paragon will be happy with the injection of five new brands to its tenant list.

Sabrina Goh, a homegrown boutique that prides itself on thoughtful, well-made clothing, is where you can get your fill of work-appropriate and stylish apparel, while Anne Fontaine, a French label that’s known for its simple yet inventive white shirts, is where you should make a beeline for some wardrobe staples that’s great for work and the weekends.

Next, get fragrance-profiled at Amaris to find a signature scent for you and your man, before heading to Flaming Queen to pick up diffusers and candles to make your home smell as great as you do.

And just before you hit the road for home, pick up floral arrangements and bloom boxes from The Floral Atelier to beautify your living spaces.

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Launching #elohimbysabrinagoh Pre Spring 19 new year collection today+ celebration of our 10th years anniversary! #vipexclusive privilege apply at @capitolsingapore @paragon.sg and @tangssg ?❣️ Featuring Abigail Flair Dress • made in fine Japanese cotton linen. #sabrinagoh @capitolsingapore • @paragon.sg 03-46 • @tangssg level 2 • sabrinagoh.com #elohimbysabrinagoh #japanesecottonlinen #naturalfibre #prespring18

A post shared by SABRINAGOH Official Instagram (@bysabrinagoh) on Jan 17, 2019 at 6:26pm PST

6. A new shopping experience awaits
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Retailers worldwide are stepping up their game with new and interesting ways to engage shoppers, and Paragon is no exception.

The new concept boasts visually appealing installations and a runway-inspired floor, not to mention a casual and stress-free shopping experience thanks to the fact that retailers in the new level 3 area are not separated by dividing walls. This means that you can weave seamlessly between brands with ease, as you check out each brand’s wares.

View this post on Instagram

From fashion, beauty, bags and accessories, dining and lifestyle brands, shoppers can indulge in the latest offerings and exclusives at the new retail and lifestyle concept at Paragon Level 3. Celebrating diversity, free-flow and open market-style expression, the refreshed 15,000 sq ft concept brings together curated brands for a transformative shopping experience with frequent injection of new concepts and merchandise. In conjunction with this launch, Paragon is partnering Huawei for an exclusive #PARAGONxHUAWEI Photo Contest from now to 21 Apr, where one lucky shopper stands a chance to win the newest HUAWEI P30 Pro! ?? Every Saturday, shoppers can enjoy complimentary hands-on activities at Level 3: 6 Apr – Beauty Talk by MAKE UP STORE 13 Apr – DIY Marbling 20 Apr – Artisanal Leather Crafting Plus, a host of exclusive shopping offers and privileges at participating brands on Level 3 from now to 21 Apr. There’s also be a Spring Summer Serenade showcase at Paragon level 1 Main Atrium, featuring the SS2019 collection of MCM, MOSCHINO, Salvatore Ferragamo, A|X Armarni Exchange, CK Calvin Klein, DKNY and Scotch & Soda. Shoppers will also get a sneak preview of the edgy, ready-to-wear SS19 collection from hyped high fashion streetwear brand, Off-White, ahead of its Paragon boutique opening in the second half of 2019. ✌?✌? For more details, visit www.paragon.com.sg or Concierge at Level 1.

A post shared by Word of Mouth Communications (@wom_sgpr) on Mar 31, 2019 at 8:24am PDT

7. Attend creative workshops
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With Paragon positioning this brand new space as an incubator and hub of all things fashion and lifestyle, expect a hive of activity there.

Currently, Paragon is hosting a range of complimentary activities for you to participate in over the weekend. On March 30 and for the month of April, Make Up Store will be hosting beauty talks to give you more helpful tips on how you can look your best each day. You can also unleash your creative side with a do-it-yourself marbling session on April 13 and learn more about artisanal leather crafting on April 20. Head to Paragon’s website or the level 1 concierge to register your interest.

View this post on Instagram

Did you know we have more than 20 lipstick shades of red? Our lipsticks are cruelty-free, hydrating and infused with lots of love. So put some love on your lips. . . . #makeupstoresingapore #makeupstore #themakeupstore #sgigmakeup #sgmakeupstore #makeupjunkies #makeuplover #makeupaddict #makeupstoreteam #beauty #beautyaddict

A post shared by Make Up Store Singapore (@makeupstoresingapore) on Feb 18, 2019 at 1:26am PST

8. Deals to catch
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Last, but certainly not least, Paragon also knows that nothing makes shopping more fun like a great deal. So to celebrate the opening of this new space, the mall is also extending exclusive promotions to treat you as you shop. Here are the deals happening from now till April 21, T&Cs apply:

  • Amaris: 20 per cent off all items, and receive an exclusive luggage with a minimum spend of $250.
  • Anne Fontaine: Spend $500 and get a free gift.
  • Flaming Queen: Get a Flaming Queen Celebrate Series Diffuser worth $45 with a minimum spend of $300.
  • Make Up Store: Receive a free pen sharpener worth $16 with any purchase of any two eye/lip/brow pencils ($27 each) or with a minimum purchase of $80 net in a single receipt for any purchase.
  • Moiselle: Get 15 per cent off with minimum purchase of two pieces from the S/S’19 collection or 20 per cent off at least three items from the S/S’19 collection.
  • Pois Boutique: 10 per cent off two or more pieces.
  • Swims: Participate in a lucky dip to receive vouchers with any item purchased.

In addition, there are also mall-wide rewards. Spend a minimum of $500 (in a maximum of three receipts) to stand a chance to win Huawei’s newest P30 Pro. Also, spend a minimum of $800 to receive $20 SPH Malls vouchers and $20 Level 3 Style vouchers. T&Cs apply.

https://www.instagram.com/p/BulEvqRBUQf/

  • TAGS:
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  • Fashion
  • paragon
  • Shopping
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