After working for several years in her family’s baby product manufacturing business, it was Yvon’s decade-long journey of motherhood and breastfeeding that inspired this innovative mum-of-four to start her own company in 2015, designing a revolutionary line of baby bottles to enhance the nursing experience for mothers.

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This is how she turned her personal experience into a successful brand and business that’s since expanded into countries including China and the Philippines:

Believe every experience is worth something.

“Don’t underestimate the value you bring to the table. Be willing to share and learn from old and new experiences. One of the most important lessons I’ve learnt from working with my father is to always learn from experience – both good and bad ones – and innovate from there. It is only then that we can better ourselves and the business.”

Patience is key.

“It took me and my team a journey of about five years to come up with a solution – a system that is easy to use, and something that is both practical and multifunctional for nursing mums. Through the years I’ve learnt that nothing can be achieved without passion and perseverance.”

Think about how you can make a difference to others.

“After having my third child, I began noticing gaps in the market when it came to products that specialised in helping mums breastfeed or keeping breastmilk intact. I wanted to make every drop count, and this was the spark that led to Hegen, so we could make a difference to breast-feeding mothers all over the world. So whether it’s in the corporate world or your personal life, understand your strengths and passions and find ways to make a difference.”

Use social media to your advantage.

“These days, social media and digital marketing are no longer an option but a given. They’re part and parcel of life and business, and the fastest and most efficient way of getting your message across to the broadest range of audiences, to showcase the how and why of what you do.”

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