Did you know? Before brands like Urban Decay, Tarte and Too Faced became popular, they were cult beauty favourites that were well loved by influential makeup artists and celebs.
Here are the 10 latest American cult beauty brands that’s bound to make it big in Singapore soon enough:
Text: Alyssa Dhaliwal/HerworldPlus Additional Reporting: Atika Lim
Started out by the editors of beauty blog, IntoTheGloss, Glossier has been so popular on the Instagram-sphere that it’s pretty much the way markets itself. Its recent release of makeup products, Phase Two, practically sold out within three days!
Glossier has received generally great reviews and their packaging is just too pretty to pass up.
If you’re after affordable and high quality makeup brushes, you simply have to check out Morphe Brushes. The brand also has a range of large eyeshadow palettes and the most notable, the 350 Palette, is regularly sold out.
The brand ships to Singapore but shipping rates can be pretty hefty. Check their website for a full range of products.
Beauty YouTubers like Kathleen Lights and Tati all love Physicians Formula for its affordable yet quality products. Their bronzers are often compared to Bobbi Brown’s shimmer bricks.
An affordable “drugstore” brand, Milani does have some hit and misses but is very much worth the money for certain products. Their most notable items are their baked blushes that have a wide range in shades so you’re bound to find something you like.
When it comes to quality products, Covergirl are as well known as their tagline. The brand has a wide range of great foundations to fit your skin tone and the best part, they’re cheap too!
From tonics, styling creams to shampoos and prep sprays, Bumble and Bumble’s hair care range is well-loved by hair professionals and consumers alike.
Their brow products are practically used by every beauty YouTuber and for good reason too. Besides brow products though, Anastasia Beverly Hills also has quality eyeshadows, lip products and brow styling tools that will keep you looking flawless. The best part is that the price point isn’t too high either.
Pronounced “way”, OUAI is the brainchild of celebrity hairstylist, Jen Atkin. Jen has been the stylist to celebs like Chrissy Teigen, the Kardashians and model sisters Gigi and Bella Hadid.
OUAI products are formulated without the use of phthalates, sulfates or parabens so it’s safe for your hair.
Sonia Kashuk might not be a new name in the beauty industry but its recently been made more popular thanks to all the beauty YouTubers who vouched for their quality. They might have skuncare products like their famous Hidden Agenda Concealer Kit but the brand’s brushes are definitely worth buying.
This brand is fast gaining popularity and for good reason too. Their lipsticks, eyeshadows and eyeliners are as cheap as US$5 and the best part? They’re super pigmented and pretty. Sadly, the brand doesn’t ship to Singapore directly so we recommend buying on Amazon instead.