This Advertising Executive Turned Fashion Designer Wants To Make You Feel Sexy

Every year, The Singapore Women’s Weekly shines the spotlight on 18 outstanding, high-achieving working women in the Great Women Of Our Time awards. These inspiring pioneers and game-changers are making an impact in different arenas in Singapore. In this series, we introduce the nominees in this year's awards. Here is the first nominee in the Design & Style category:

Elyn Wong, 40, Founder and Fashion Designer of Stolen

As the founder and creative director of home-grown fashion label Stolen, it’s safe to say that Elyn knows how to make a woman feel beautiful.

“The Stolen woman is is an extraordinary species. Beautiful in her simplicity, yet complex in her unmistakable allure. My pieces reflect this, as they juxtapose the curves of a woman’s sensuality with geometric architecture, depicting her strength,” she explains.

Her daring aesthetic, which includes sexy backless dresses that have become Elyn’s signature, has attracted a steady stream of fiercely loyal fans; and what began as a pet project for Elyn in 2007 has slowly but surely grown beyond the boundaries of Singapore.

A graduate of Visual Communication and trained in graphic design, Elyn actually got her start in the advertising industry.

“I was in the advertising executive for 16 years and I never, ever imagined myself in fashion,” she confesses.

“The reason I started the label was because of my insecurity. As a creative person, I also felt that even though I was in advertising I should be able to create anything. So I challenged myself to design a fashion line.”

What began as a challenge quickly turned into a passion for Elyn as she married garment construction with architecture and installation art resulting in home-grown fashion label, Stolen.