Doris Goh wants to elevate your travel experience. And that’s just what she’s done in her role as Chief Marketing Officer of Two Roads Hospitality, which counts the plush boutique brand Alila Hotels & Resorts in its collection.
“What is luxury? Luxury is many things to different people. For me it’s about living graciously, where people will want to do something for someone without expecting anything in return, about being in a community where people care enough to practice good neighbourliness,” she says.
Graciousness is the cornerstone of Alila’s branding, which Doris has worked tirelessly to perfect. Considering that Alila, which means ‘surprise’ is Sanskrit, is seen as one of the foremost luxury boutique destinations in the world is testament to her work paying off.
“At Alila, we strive to build a better community and a better company, bringing together like-minded individuals to drive intellectual tourism and grow sustainable business practices. When you go on holiday you want to take home that feeling of being inspired and rejuvenated,” says the hotelier.
Doris goes on to say that nothing spells luxury like having time on your side, and at Alila’s 14 properties across the globe from Anji in China to Uluwatu in Bali, guests have the gift of time.
The brand deliberately transports its guests to a great adventure, unravelling the unknown in true luxury, with its curated itineraries known as Alila insider moments.