“We want to bring the destination experience to our guests delivered through local engagement with the village communities. We curate learning opportunities and activities that will give a sense of place, culture and holiday options that cater to individual lifestyle preferences yet will also benefit the locals,” she emphasises.
These insider moments aren’t centred on the typical fare of visiting an early morning market. Rather, guests at Alila can look forward to trying their hand at ancient Javanese arts in Solo, or discover damascina rose water distillation in Jabal Akhdar.
Like Alila, Doris is collecting a long list of accolades. She was recently awarded CMO Asia’s Leadership Excellence Award as one of Asia’s 50 Women Leaders in Marketing.
The hospitality veteran, who came from a left a high-profile internationally-renowned hotel brand, has expressed her delight at how far the Alila brand has come since it’s early days when barely anyone knew of them.
“My friends in the hospitality industry thought I was crazy. Nobody understood what I was doing, but now they do. Sometimes it makes me laugh when people say, “Oh Alila, I love the brand!” I’m like, “Ha! Tell me that years ago, when people knew nothing about us. This experience has taught me that branding is so important,” she divulges.
Words to live by: “If you’re not happy doing what you’re doing, you’ll never be good at it.”
Next up: “We’re always innovating at Alila and we hope to one day have a property in Singapore. I believe that when we surround ourselves with people who believe in the same values and want the same things, we can make amazing things happen.”
The Great Women Of Our Time 2017 is proudly presented by Lancôme.