Together with her friends, Christine co-founded Women On A Mission, a non-profit organisation that combines challenging, self-funded, expeditionary travel to remote locations, to raise funds and awareness in support of humanitarian causes.
Since 2012, Christine and the WOAM team have conquered the Everest Base Camp, the Wadi Rum desert in Jordan, the Himalayan Tsum Valley, and the frozen Gulf of Ob in Siberia. Christine is also a Marketing Consultant for Temasek Trust (the philanthropic arm of Temasek Holdings), and the Chief Marketing Officer of iRaceMedia. This amazing mum-of-four authored “The Smart Girl’s Handbook to Being MUMMYLICIOUS”, a motivational guide to post-pregnancy fitness.
You started WOAM with your friends, Valerie and Karine. How did you come up with the idea of empowering women by challenging yourselves?
“In 2012, after Valerie, Karine and I trekked to Everest Base Camp with six other adventurous women, raising awareness and funds for women survivors of war, we felt the whole experience was so transformational and meaningful that we decided we simply could not stop there. So we decided our mission would be to continue to inspire women to leave their comfort zone, their families and homes for a certain period of time, while pushing their limits in an effort to rally support for a worthy cause. As a result, Women On A Mission was born, and it evolved naturally into something bigger and more meaningful.”
How does WOAM’s expeditions raise funds?
“We raise funds via our treks and events. Prior to each expedition, each new team member sets up an individual fundraising page that is directly connected to a charity we support. We also organise fundraising events in Singapore with the support of sponsors and often conduct auctions, sell tickets or collaborate with artists on projects.
Recently, at one of our fundraisers for the UN, we hosted Dr Anousheh Ansari, the first self-funded woman astronaut to fly into space, and last November 2015, as part of our fourth expedition, we trekked in Siberia with the nomadic Nenets reindeer herders of that region. This was the first time in history that an all-female team accompanied the Nenets on one of their yearly 60-km journey across the frozen Gulf of Ob, which is a bay of the Arctic Ocean located at the mouth of the Ob River, deep in the Arctic Circle in northern Russia.”