5 Makeup Lessons From IT Cosmetics Founder, Jamie Kern Lima

Born with rosacea, Jamie Kern Lima had trouble looking perfect while working constantly in front of cameras as a news anchor.

She felt that it was time that she bridged the gap between her beauty woes and the beauty industry. Then, IT Cosmetics was born, bent on making beauty products that don’t just enhance a woman’s existing beauty, but also work to improve on the skin underneath all of the product using cutting-edge technology.

The brand finally launched in Sephora Singapore last September. Scroll down to see what Lima has to say: