16 K-Beauty Brands You Need To Look Out For When You Visit Seoul

Every year, new Korean beauty brands hit our shores and although K-beauty junkies can now get their fill of Iope’s Air Cushion at the Amore store x Lazada or stock up on 3CE’s cult favourite lipsticks at Sephora, we’re always on the lookout for more options. These are the K-beauty brands that haven’t landed in Singapore, and you should totally look out for them if you plan on visiting Seoul.

Text: Hidayah Idris, CLEO / Additional text: Zoe Zeng, Arissa Ha