With the uniform of masks, it’s likely that you’ve been paying more attention to the other parts of your beauty routine that have taken center stage – namely, your hair. Whether you’re spending more time in front of the screen for virtual meetings or holding them in real life, you’ve probably felt the need to maintain presentable tresses.

Luckily, there are many tools that can help you work smarter and save you time in the long run. If you’re looking to simplify your routine, Utena’s Matomage Hair Styling Stick is well-loved for a reason. The Matomage Hair Styling Stick is one of their bestselling products and is a staple for most women in Japan. So much so that they have more than eight million pieces sold in Japan alone. 

P.S. Stay tuned until the end to see how you can receive your own free sample of the Matomage Hair Styling Stick!

Matomage Hair Styling Stick (Regular Hold), $9.90 (13 g)

How does it work?

The Matomage Hair Styling Stick, $9.90 (Regular and Strong Hold, 13 g) and $11.90 (Floral, 13 g) is a stick-type wax that helps to neaten straggling strands. It can help keep your updos more polish and keep your fringe styled just right. Just apply it directly to the hair for the look of a professional touch up without the time and effort. And unlike traditional hair wax or gels, the Styling Stick is mess-free and keeps your hands clean the whole time.

Enriched with argan oil, camellia oil, and baobab oil, the trio helps to increase the hair’s moisture content, combat frizz, and strengthen the hair from within. This helps protect it from damage that could cause split ends or breakage.

It is also combined with shea butter to keep the intended hairstyle without the typical hardening finish. Instead, since shea butter is concentrated with Vitamins A and E along with essential fatty acids, it keeps the hair moisturised from within to add to the natural and healthy finish. Plus, it’s additive and colour-free.

Their improved formula has been created in consideration of hot and humid climates, and they added moisture-absorbing and humidity-resistant ingredients to help sustain hairstyles – even in Singapore’s humidity. After repeated tests, they’ve found that the Styling Stick still holds up the hairstyle after six hours in 90 per cent humidity and 40 degrees celsius.

As an added bonus, its unique and clever design allows for you to easily slip it in your purse or makeup pouch for easy touch up while you’re on the go.

How to use the Matomage Hair Styling Stick

After styling your hair simply apply the styling stick to any strays and lightly slick it down. For ponytails, braids, buns, or any types of updo, just slick down any edges or baby hairs with the flat portion of the stick in the direction you want them to lay flat, and your hair will stay in place. For fringe or bangs, just sweep them in the direction you want it to fall and that’s it.

Tip: Concentrate the Styling Stick on the strands so it covers most of the surface area before lightly slicking it down. Keep in mind that there’s no need to press it down with too much pressure as the wax will do its job with a gentle swipe!

When to use the Regular Hold Matomage Hair Styling Stick versus the Strong Hold Matomage Hair Styling Stick

For most people, the Mamotage Hair Styling Stick in the regular hold will do the job. If you have your hair in an updo, be it a ponytail, bun, or braid, then the Matomage Hair Styling Stick in the regular hold works best if you want any strays or baby hairs to stay flat and tidy, and it’ll keep them in place all day. 

Pictured on the left: Matomage Hair Styling Stick (Regular Hold), $9.90 (13 g) and pictured on the right: Matomage Hair Styling Stick (Strong Hold), $9.90 (13 g)

The Mamotage Hair Styling Stick in the regular hold is suitable for those with fine or thin hair, but if you have stubborn flyaways or if your hair leans on the thick or curly end, then you can consider the Matomage Hair Styling Stick in the strong hold for a more resilient finish. 

Matomage hair styling stick floral
Matomage Hair Styling Stick (Floral), $11.90 (13 g)

For those of you who want to take it up a notch, try The Mamotage Hair Styling Stick in the floral scent. With the same benefits and hold as the Matomage Hair Styling Stick (Regular), this easy-to-use pomade stick comes scented in a fresh and romantic bouquet of white florals. It works just as hard to keep your baby hairs and hairstyle in place while giving you the added perk of a demure and subtle fragrance.

Matomage hair styling spray
Matomage Hair Arrangement Water, $9.90 (100 g)

If you’re planning to be out all day and want to secure your hairstyle even more, the Matomage Hair Arrangement Water, $9.90 (100 g) is a water-based wax that’s a perfect accompaniment to the Hair Styling Tool. Simply start your hair routine with the Matomage Hair Arrangement Water to prepare your hair with humidity resistance and moisturising ingredients. Do your magic with a hairstyle of your choice. Then touch it up with the Hair Styling Stick to lock it all in place.

Where to buy

The Mamotage Hair Styling Stick and Matomage Hair Arrangement Water are available in physical stores like Watsons, Welcia, Tokyu Hands, Don Don Donki, Robinsons and available online at Watsons, Qoo10, Shopee, and Amazon. Whereas the Mamotage Hair Styling Stick (Floral) is only available in Tokyu Hands and Don Don Donki.


With Singapore’s humidity lasting year-round, we probably need all the help we can get in the hair department. After all, there’s no use spending the effort and time styling your hair if it won’t last the day. So if you’re looking to try this popular Japanese hair styling tool, you’re in luck. Exclusively for The Weekly’s readers, 30 lucky readers to fill out this form will be able to redeem a free sample of the Matomage Styling Stick (Regular Hold) or Matomage Styling Stick (Strong Hold) that will be chosen at random.

Brought to you by Utena