The Best Cult Japanese Beauty Products That Cost Less Than $30

When it comes to Japanese beauty products, the first thing that usually comes to mind is their premium quality. Having established a fine reputation in stringent quality control and attention to details, big Japanese cosmetic brands like Shiseido and KOSE have been favoured by discerning women for decades. Best part? Quality Japanese products come at all price points: from the ultra-luxe to mainstream drugstores, there is definitely something that caters to every skin type, skin concern and budget.

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However, aside from the big names that we are familiar with, we now have access to more Japanese beauty brands than ever, as a result of the growing presence of large Japanese stores like Don Don Donki, Tokyu Hands and MUJI. These super stores stock countless bath and beauty products from lesser-known brands at accessible price points so you always have an excuse for retail therapy. From espresso-flavoured toothpaste to horse oil-infused face mask, it’s never been easier to test out innovative beauty products without feeling the pinch!