It’s official: Amazon Prime Day 2023 will be happening on 11 and 12 July in Singapore.

Amazon Prime Day 2023 is returning on 11 and 12 July, promising a shopping extravaganza packed with exclusive launches and thousands of deals across home, tech, beauty and more that you don’t want to miss. 

In this year’s event, shoppers can expect a diverse range of products from popular brands such as Hasbro, Omnidesk, Bose, Muji, and LEGO at unbeatable prices.

If you’re looking for massive discounts and ways to maximise your spending, you’ve come to the right place.

Here’s The Ultimate Amazon Prime Day 2023 Essential Guide for all your shopping needs. 

SPH Media Reader Exclusive: Enjoy extra 20% off your order with no minimum spend when you shop between 11-13 July. Hurry, limited redemptions available! T&Cs apply. Collect your promo code here

Find all our Prime Day coverage here. Want more deals? Head over to Her World for the best buys under $50 and top beauty deals. If you’re after tech deals or video gaming deals, HardwareZone has that covered. And finally, visit Home & Decor for kitchen and diningware and top bedding deals.

Table of Contents

What is Amazon Prime Day?

Prime Day is Amazon’s biggest shopping event exclusively for Prime members.

Spanning over several days, Prime Day showers members with phenomenal discounts across the site such as electronics, home essentials, fashion, beauty, and more.

Initiated in 2015 to mark Amazon’s 20th anniversary, this event has rapidly evolved into a prominent summer sales festival, likened to the likes of Black Friday or Cyber Monday.

Back to top

Amazon Prime Day dates 2023

Amazon Prime Day 2023 will be happening in Singapore on 11 and 12 July 2023. 

Back to top

What you can expect from Prime Day 2023

In the days leading up to Prime Day, Prime members can enjoy massive discounts from trusted brands sitewide. 

This includes selections from Amazon Fresh and International Stores across key categories including toys, books, electronics, beauty, kitchen, home, baby products, and more.

Here’s everything you can expect. 

Back to top

First dibs on deep discounts and category deals

  • Save up to 30% off carton deals on Baby, Beauty, Health & Personal Care, and more
  • Save up to 30% on Laptops from ASUS, HP, Lenovo and ROG
  • Amazon Book Club Prime members can enjoy 10% off on all books (except selection from Amazon Japan)
  • Get $20 off $120 on Baby, Beauty, Health & Personal Care, Grocery, and more
  • Save up to 20% on San Pellegrino, Tiger Beer, Torres chips, Heineken, Frenz eggs, Kirin, and more (buy 4 and get an additional 15% off)
  • Buy 4 get 15% off on Grocery, Beer, Wine, Spirits, and more
  • Up to 8% off Big Ticket Items from International Stores
  • Save up to 30% on PC Components from ASUS, Corsair, Crucial, MSI, Seagate, Toshiba, Western Digital and more.
  • Up to 30% off on Philips Hue products
  • Amazon Book Club Prime members can enjoy 10% off on all books (except selection from Amazon Japan).
  • Buy 2 get 15% off on Epigram books

Back to top

Exclusive access to new product launches from Hasbro

From 22 June to 6 July, Prime members can also enjoy up to 90% off selected Hasbro’s toys and games. 

This includes popular brands such as NERF, Transformers, Disney, Star Wars, MARVEL, Play-Doh and Monopoly.

From 7 July onwards, Prime members will be the first in Singapore to have exclusive access to Hasbro’s latest line-up of products across their popular toys and games. 

This includes: 

  • Nerf Elite 2.0 Double Punch
  • Transformers Legacy Evolution Rise of Tyranny 2-Pack
  • Play-Doh Kitchen Creations Busy Chef’s Restaurant Playset
  • Monopoly Chance
  • Twister Air

Back to top

Bonus games, exclusive in-game content and perks on Prime Gaming

From now till 11 July, Prime members can claim bonus classic games each week. 

This includes Prey, Baldur’s Gate II, Shovel Knight: Showdown, and STAR WARS: The Force Unleashed™.

Additionally, members can claim different in-game content and perks for several popular games over the next four weeks. 

This includes Overwatch 2, Diablo IV, Call of Duty: Modern Warfare 2, Call of Duty: Warzone 2.0, and Pokémon GO. 

Back to top

Amazon Prime Day 2023 additional discounts and bank vouchers

New to

  • Get $5 off $25 for Prime Day 2023 purchases
  • New Prime sign-ups only

Amazon Vouchers

  • Find discounts on everyday essentials, gifts, electronics, beauty, toys, and more. Simply clip the voucher and the discount will be applied at checkout

Bank promotions

  • DBS/POSB card holders: $18 off $150 on
  • Citibank Mastercard card holders: $15 off $120 on
  • Citibank Mastercard card holders: $12 off $100 on Amazon Fresh
  • UOB card holders: $8 off $100 on

Buy Now Pay Later (BNPL)

  • Get $20 off $200 when you check out with Atome on Prime Day


  • Get 2% off your purchase when you use PayNow, with no minimum spend

Back to top

Amazon Prime Day 2023 tips and tricks

To get the most out of the sale, you’ll need to strategise and have a plan beforehand.

Here’s how you can prepare for Amazon’s biggest shopping event:

Subscribe to Amazon Prime

The key to unlocking these deals is having an Amazon Prime membership

But don’t rush to scroll away if you’re not a Prime member yet — you can sign up for a free 30-day trial and take advantage of the pre-sale and actual day sales. 

Since Prime Day 2023 is happening on 11 – 12 July 2023, you can start registering now.

After the free trial is up, membership will cost $2.99 a month. 

What else is included in Amazon Prime? 

Besides great deals and discounts, Prime membership also includes:

  • Unlimited access to award-winning movies and TV episodes with Prime Video
  • Unlimited access to video game benefits with Prime Gaming
  • Free same-day delivery on selected delivery windows for Amazon Fresh & Fast on purchases made on Amazon Fresh, Watsons, and Little Farms, and more

Set up deal alerts

Prime members can subscribe to receive deal alert notifications related to their recent Amazon searches and recently viewed items. 

All you have to do is visit the Prime Day event page on the Amazon app between now and Prime Day to create deal alerts. Once Prime Day arrives, members will receive push notifications on any available deals. 

Back to top

Top Amazon Prime Day 2023 deals you can shop now

La Roche Posay Effaclar Duo +, 40 ml

Neutrogena Hydro Boost Water Gel

Longchamp Tote Bag

Fila Backpack

Samsung Galaxy Tab A7

LG 43UQ7550 – 43-inch UHD 4K SMART TV

$459 $549 16% off

Thor: Ragnarok 6-Inch-Scale Action Figure (Grandmaster And Korg, Marvel Legends Series)

Marvel Legends Series – Astral Form Doctor Strange

$21.24 $39.90 46% off

Marvel Legends Series – 6-inch Scale Action Figure (Happy Hogan and Iron Man Mark 21, Infinity Saga characters)

Back to top

Text: Kendra Tan/HerWorld

This article contains affiliate links. If you buy through these links, we may earn a small commission.