There’s been a lot of talk around sustainability, eco-friendly, eco-certified etc. in the skincare and makeup industry. In fact, terms like “green”, “organic”, “all-natural” are getting thrown around in marketing campaigns – and some of them are borderline deceptive.
Before you buy into yet another marketing gimmick, here are seven basic rules of a sustainable, environmentally-friendly skincare, makeup, and beauty regimen. In fact, these are all simple steps and changes to your routine that you can make overnight. So, let’s get started!