Contrary to popular belief, not all perms cause severe damage to your hair. Blame the big, frizzy ‘dos of the ‘80s, but for the longest time, perms earned a bad rep of tight, maggie-mee inspired hair that came across as tacky. But thanks to technology, modern-day perms aren’t anything like that at all – especially Chez Vous HideAway’s Advante Water Perm – winner of the Hair Awards 2021 for Best Perm.
As its name suggests, the Advante Water Perm uses an extremely costly “water” as a pre-service restorative treatment to strengthen, repair and protect your hair before the perm. While it’s not exactly water as we know it, this pricey electrolyzed water is a highly reactive chemical that is patented and produced in only two factories in the world, and is specially electrolyzed that the water molecule is broken down into an ionized Hydrogen and Hydroxide OH particle.
Containing 18 types of amino acids that are miniaturized to a molecular weight of less than 180 and cortex cell membrane complex (CMC), the ions will rearrange to form a superhighway, delivering the active ingredients deep into the hair cortex, reducing hair’s porosity in one second. The result? Hair is instantly repaired, strengthened and prep for the perm service. More importantly, the elasticity of the hair is greatly boosted!
All perm specialists agree that perming healthier hair with high elasticity will create bouncier curls that are less frizzy and dull-looking. Incorporating Advante Water into a digital perm service not only acts as a restorative pre-service hair treatment, it also enhances the final perm results thanks to its elasticity-boosting function, leaving your hair drastically less damaged and dry after the perm.
Spotted a hairstyle on your favourite K-drama actress that you’re obsessed with? Or maybe you want to add some soft curls and bounce to your limp locks. Why not spend a day of self-care at Chez Vous: HideAway? More than just a regular salon, this award-winning salon offers great service, luxurious ambience and a transparent pricing structure with no hidden costs. Other add-ons include massages and free value-added services like aromatherapy. They also have a “Quiet Chair” service which you can request for in advance to prevent any awkward small talk with your stylist if you’re just looking for a relaxing day. The best part? Make sure to come in 15 minutes early before your appointment to enjoy their complimentary lounge access!
At the end of the day, looking for a hair salon is more than just the service and ambience it provides. Ultimately, it’s their skills and professionalism that matters most. Chez Vous: HideAway has been receiving great reviews since they opened in 2019. With 295 positive Google reviews (and counting) and a rating of 4.9, their track record has been pretty splendid in our opinion.
Chez Vous: HideAway’s Advante Water Perm starts from $398. Chez Vous: HideAway is located at 391B Orchard Road, Ngee Ann City Tower B, #14-04. Tel: 6219-3558. Or click here for more information.