• Mind & Body
  • Food
  • Family
  • Beauty & Health
  • Style
  • Great Women
  • Videos
  • Events/Win
  • Mind & Body
  • Covid-19 Health Guide
  • Food
    • Food
    • Quick & Easy Recipes
    • Healthy Recipes
    • Asian Recipes
    • Dessert Recipes
    • Eating Out
    • Festive Food
    • Cooking Tips
  • Videos
  • Family
    • Family
    • Parenting
    • Sex & Marriage
    • Travel
  • Home Ideas
    • Home Ideas
    • Decor Tips
    • Organising
    • Appliances
    • Domestic Diva Awards
    • Entertaining
  • Beauty & Health
    • Beauty & Health
    • Skincare
    • Makeup
    • Hair
    • Awards
    • Diet & Nutrition
    • Fitness
    • Wellness
  • Fashion
  • Career
  • Money
  • Real Life
  • Great Women
  • Entertainment
  • EVENTS/WIN
Subscribe Now!
  • Also available at:
Privacy Menu
SPH Magazine

Copyright © 2021 Singapore Press Holdings Ltd. Co. Regn. No. 198402868E. All rights reserved

  • Mind & Body
  • Food
  • Family
  • Beauty & Health
  • Style
  • Great Women
  • Videos
  • Events/Win

Beauty & Health

Why You Should Use Purple Shampoo Even If You Don’t Have Blonde Hair

Generic selectors
Exact matches only
Search in title
Search in content
Generic selectors
Exact matches only
Search in title
Search in content
Hair

Why You Should Use Purple Shampoo Even If You Don’t Have Blonde Hair

FYI, purple shampoo is great for Asian hair too

by Farisia Thang  /   September 3, 2020
Purple shampoo blonde hair asian hair

Contrary to popular belief, purple shampoo isn’t just for blondes. The fundamental purpose of it is to rid the hair of unwanted brassiness. Since Asian hair ranges from dark brown to brown naturally has these brassy tones, purple shampoo can be used on ash, brown, or highlighted hair to help tone the strands and get a healthier and brighter looking brown.

In terms of the hair color, South Asian hair has the highest levels of red pigments and melanin as compared to North Asians and Caucasians. This results in deceptive color payoff where the final hair color after dyeing does not match the hair mesh color selected, unwanted brassiness that appears ‘rusty’, or dull and unhealthy hair when the colour starts to fade off.

We spoke to Jinni, the product manager for L’Oreal Paris Hair, to learn more about the benefits of purple shampoo on Asian hair and why we should be using it even if we don’t have blonde hair.

Short haired asian woman looking into the distance in a farm
Credit: Canva

How do we decide what is the best purple shampoo for our hair?

Look for a shampoo with purple pigments. A good purple shampoo or conditioner should come with concentrated purple pigments and the texture and consistency of the product should be opaque, not translucent to ensure there are enough color pigments in each wash to neutralise the brassiness in hair.

Apart from the amount of purple pigments present to neutralise brassiness, it is also important that the shampoo itself does not contain harsh salts and
surfactants (e.g. sulphates such as SLS/ SLES) that can strip the hair from moisture and color, resulting in premature color fading.

This applies to all dyed and colored hair such as brown, ash, bleached, highlighted, and blonde. Keep in mind that purple shampoos are not required for black hair.

Close up of purple shampoo swatch and texture
Credit: Canva

What is the best way to use purple shampoo to maximise its efficacy?

The frequency and duration to use purple shampoo will affect the level of toning and neutralisation gets better with regular usage. Here are two tips: Use the purple shampoo on semi-wet (instead of dripping wet) hair and gently squeeze dry the hair with the hands or a towel before applying the purple shampoo/ conditioner. This ensures that the purple pigments are not diluted by the water and helps with its penetration into the hair cuticle.

Another tip is to leave it on for longer (up to 10 minutes). The longer you leave the product in the hair before rinsing, the more the purple pigments can penetrate into the hair to neutralise the yellow and orange tones, resulting in longer-lasting effects.

In case you’re planning to add this brass-toning essential to your regime, here are five purple shampoos to help you get started.

READ NEXT

Try These 8 Lightweight Shampoos To Help Lift and Volumise Fine Hair

7 Colour-Depositing Shampoos & Conditioners That Will Help Refresh Your Hair Colour

I Tried This Award-Winning Hair & Scalp Treatment To Fix My Oily Scalp & Hair Loss Issues

https://www.womensweekly.com.sg/gallery/beauty-and-health/hair/why-you-should-use-purple-shampoo-even-if-you-dont-have-blonde-hair/
Why You Should Use Purple Shampoo Even If You Don't Have Blonde Hair
L’Oreal EverPure Purple Shampoo, $15.90 (200 ml)
image

Enriched with the botanical Hibiscus Extract and Purple Dye, this shampoo uses the best of nature and science to neutralise brassiness while nourishing the hair and leaving the colour brighter. Formulated with no sulphates, parabens, and harsh salts that can damage the hair, this gentle formula is ideal for regular use. Simply use it two to three times a week in place of your usual routine.

Shop Now
Clairol Professional Shimmer Lights Shampoo Blonde & Silver, $21.44 (473 ml)
image

The protein-enriched conditioning formula of this shampoo helps to tone down brassiness on your coloured hair while renewing faded highlights or ash-tones. Regular use will help refresh the hair and remove unwanted dull or brassy yellows in the hair.

Shop Now

Read Next

20 Best Colour-Protecting Shampoos To Help Your Dyed Hair Last Longer

10 Best Anti-Hair Loss Shampoos to Maintain Thick, Luscious Hair

11 Popular Dandruff Shampoos & Scalp Treatments You Can Buy Online

Kérastase Blond Absolu Anti-Brass Purple Shampoo, $42 (250 ml)
image

This ultra-violet anti-brass shampoo helps to neutralise hair that’s been bleached, turning gray, or lightened. Its unique formula helps keep your tones cool while powering against daily hair damage. Enriched with hyaluronic acid, it also helps leave the hair feeling soft as it strengthens the hair from within. Antioxidant-rich and paraben-free, simply apply it to wet hair and leave it on for at least two minutes before rinsing it thoroughly.

Shop Now
TIGI Bed Head Dumb Blonde Purple Toning Shampoo, $14.06 (400 ml)
image

Mixed with Polyquaternium 10, this shampoo helps to prevent and control frizz or flyaways in addition to its toning benefits. The Bed Head Dumb Blonde shampoo gently cleanses the hair while refreshing its colour and conditioning the strands to keep it soft and glossy.

Shop Now
Kristin Ess The One Purple Shampoo, $24 (296 ml)
image

Ideal for hair that’s dealing with dryness or dullness, this deep purple shampoo helps colour-treated hair lose its brassy tones instantly. It also illuminates dull hair while balancing out warm tones, and gently cleanses impurities from the roots without stripping the hair of its natural oils. Smooth and glossy, this shampoo helps to restore shine and soften the strands.

Shop Now

We hope you like the products that we’ve curated! Just FYI, we may earn a commission from the links on this page. All prices are accurate and items in stock as of the time of publication.

Read Next

12 Places For Tasty Korean Fried Chicken In Singapore

10 Hotel Staycations That'll Make You Feel Like You’re Not In Singapore

10 Creative Bedroom Decor Ideas Your Child Will Love

  • TAGS:
  • asian hair
  • blonde hair
  • haircare
  • purple shampoo
SHARE THIS ON

What’s Hot

Hair

15 Hair Products To Help Your Perm Last ...

Hair

Top Singapore Hairstylists On The Bigges...

Hair

15 Easy Chic Hairstyles To Impress Your ...

Hair

Experiencing Hair Loss? This Hair Growth...

Hair

10 Products To Help You Maintain A Healt...

Hair

Asian Celeb-Inspired Hairstyles From Lis...

Hair

Best Beauty Buys 2021: The Best Lightwei...

Hair

Best Beauty Buys 2021: The Best Hair Mas...

Must Watch
Betty Crocker Pancakes Done 3 Ways: Classic, Berry Bear & Chunky Monkey
Don’t Miss These
  • Food Betty Crocker Pancakes Done 3 Ways: Classic, Berry Bear &...
  • Wellness How 3 Singaporean Women Define What It Means To Love Your...
  • Beauty & Health Is This Taiwanese Clinical Skincare Line The Secret To Yo...
  • Family A Kid-Friendly Art Tour From The National Gallery To Litt...
Don't Miss Out Ever Again!
Tips & tricks to stay sane + win invites to our events!
Will be used in accordance with our Privacy Statement
Footer Menu
  • About Us
  • Contact
  • Conditions of Access
  • PDPA
  • Privacy Policy
?>
SPH Magazine

Copyright © 2021 Singapore Press Holdings Ltd. Co. Regn. No. 198402868E. All rights reserved