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Beauty & Health

Lancome Is Launching A 3D Virtual Flagship Store Exclusively In Singapore

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Beauty & Health

Lancome Is Launching A 3D Virtual Flagship Store Exclusively In Singapore

To top it all off, each visitor can redeem a seven day Lancome Advanced Genifique trial kit

by Farisia Thang  /   August 21, 2020
Lancome virtual flagship in Singapore

Photo: Lancome

To showcase the iconic Lancome Advanced Genifique Youth Activating serum, the luxury beauty brand will be launching their very first virtual flagship in Singapore. As a global first, this Singapore-exclusive store celebrates a product that has grown into a global phenomenon since its launch 11 years ago. With over 35 million bottles sold worldwide and over 170 awards, the accolades speak for themselves.

When will the Lancome virtual flagship store be open?

The Lancome Advanced Genifique virtual flagship will be open from 28 August 2020 to 20 September 2020. You can access the virtual flagship here starting 28 August 2020. Each visitor can also redeem a seven day Lancome Advanced Genifique trial kit during this period.

To celebrate the grand opening of this flagship, Hong Kong celebrity Aaron Kwok will be making a special appearance on 28 August 2020, 7 pm. For the first time ever, fans will get a chance to vote for their favourite signature Aarok Kwok dance move and watch him perform in real-time. The top 20 Lancôme spenders will also have an opportunity to be a part of a one on one live virtual photo-taking session with him at 7:30 pm. To stand a chance to qualify, participants will need to be one of the top 20 spenders between 21 August to 26 August 2020 (terms and conditions apply).

Credit: Lancome

What are some notable events happening at Lancome’s virtual flagship store?

There are three livestream session highlights:

Lancome Strength Series #1 – The Science of Strength with Jeanette Aw and Dr. Perpetua Neo 29 August 2020, Saturday, 11.30am – 12.15pm

Lancome’s local celebrity partner, Jeanette Aw, and Executive Coach & Psychologist, Dr. Perpetua Neo will explore the importance of mental fitness and discuss on how to embrace and enhance one’s inner personal strengths as well as their skin’s inner strength.

Lancôme Strength Series #2 – Explore Your Skin’s Inner Strength with Lancôme’s Microbiome Expert, Dr. Tarun Chopra 3 September 2020, Thursday, 8:00pm – 8:45pm

Join Rozz as she chats with Lancôme’s Head of Asia Microbiome Centre of Excellence in L’Oreal, Dr. Tarun Chopra, and a local beauty expert. During this informative session, our experts will debunk common skincare myths and share beauty tips for getting youthfully radiant skin.

Lancôme Strength Series #3 – The Strength of Empowerment presented by Singapore Women’s Weekly 10 September 2020, Thursday, 8:00pm – 8:45pm

Presented by Singapore Women’s Weekly, this empowering webcast session brings together two remarkable women, Yvon Bock and Dr. Jade Kua who have defied the odds and have made significant inroads in their respective fields as well as notable contributions to society. Hear inspiring personal anecdotes and find out how they’ve each harnessed their inner strengths and empowered themselves to become who they are today. 

How will the Lancome virtual flagship store differ from the physical stores?

Unlike traditional online stores, Lancome’s virtual flagship will have an immersive 3D virtual shopping experience. By taking the familiarity of retail in physical spaces and translating that to an online environment, Lancome broadens the boundaries of what retail shopping typically feels like. Aside from shopping, entertaining and educational elements such as a Strength-Finder personality test, virtual skin consultation, personal stories of 100 women, and livestream sessions all help bring the virtual flagship to life.

There will be five zones in this virtual flagship, and here’s everything you need to know about them:

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https://www.womensweekly.com.sg/gallery/beauty-and-health/lancome-launching-3d-virtual-flagship-store-singapore/
Lancome Is Launching A 3D Virtual Flagship Store Exclusively In Singapore
Lancome Strength-Finder Personality Test
image

As you step into the virtual flagship, the first zone will demonstrate the science behind the Advanced Genifique and delve into the ingredients behind the products and how they come together to strengthen the skin’s microbiome.

There will also be a Lancome Strength-Finder Personality Test exclusively designed by Dr Perpertua Neo, a clinical psychologist, that will help you understand how you can harness your strengths to live your best self. There are a total of six strength archetypes: Joyful Optimism, Fearless Independence, Poised Composure, Steadfast Discipline, Fiery Conviction, and Intrinsic Wisdom.

Lancome
E-Youth Finder
image

As you move to the second zone of the Lancome virtual flagship, you can receive a virtual skin consultation. The E-Youth Finder is Lancome’s first mobile skin diagnosis tool that’s powered by artificial intelligence and advanced algorithms. Just by taking a selfie, the device can measure and tailor your skincare routine for you. Then, if you prefer a more in-depth consultation, there will also be face-to-face screen consultations with a Lancome beauty advisor.

Lancome
Find Your Strength campaign as presented by 100 women
image

Lancome’s Find Your Strength campaign is presented by 100 women who share their personal stories of inner strength and how they live their own strengths. Some of which include: Jeanette Aw, Aisyah Aziz, Anita Kapoor, Constance Lau, Rosalyn Lee, and Sharon Au. This third zone highlights these individual stories in hopes of empowering and encouraging the community. The women are also split by their Strength Archetypes so you can view them according to your archetype, and hear some of their personal stories and testimonials of the Advanced Genifique.

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Lancome
Series of livestream sessions
image

The fourth zone includes a series of authentic livestream sessions that will be organised throughout the duration of the virtual pop-up. Appearances by regional and local celebrities, as well as special guest appearances, will be the highlight of this room. Visitors can feel free to discuss topics pertaining to strength and feel encouraged to continue their personal journey to live their own strength.

Lancome
Shop the full range of Advanced Genifique products
image

This final zone is modeled after the physical Lancome store, and it showcases the full range of Advanced Genifique products. It even includes features like a personalisation machine with customisable products to mark this first-ever virtual flagship. Plus, there will be exclusive deals available and exclusive shopping treats when you add the bestsellers to the cart.

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  • TAGS:
  • aaron kwok
  • jeanette aw
  • lancome
  • lancome genifique
  • lancome singapore
  • lancome store
  • lancome virtual flagship
  • rozz
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