To showcase the iconic Lancome Advanced Genifique Youth Activating serum, the luxury beauty brand will be launching their very first virtual flagship in Singapore. As a global first, this Singapore-exclusive store celebrates a product that has grown into a global phenomenon since its launch 11 years ago. With over 35 million bottles sold worldwide and over 170 awards, the accolades speak for themselves.
When will the Lancome virtual flagship store be open?
The Lancome Advanced Genifique virtual flagship will be open from 28 August 2020 to 20 September 2020. You can access the virtual flagship here starting 28 August 2020. Each visitor can also redeem a seven day Lancome Advanced Genifique trial kit during this period.
To celebrate the grand opening of this flagship, Hong Kong celebrity Aaron Kwok will be making a special appearance on 28 August 2020, 7 pm. For the first time ever, fans will get a chance to vote for their favourite signature Aarok Kwok dance move and watch him perform in real-time. The top 20 Lancôme spenders will also have an opportunity to be a part of a one on one live virtual photo-taking session with him at 7:30 pm. To stand a chance to qualify, participants will need to be one of the top 20 spenders between 21 August to 26 August 2020 (terms and conditions apply).
What are some notable events happening at Lancome’s virtual flagship store?
There are three livestream session highlights:
Lancome Strength Series #1 – The Science of Strength with Jeanette Aw and Dr. Perpetua Neo 29 August 2020, Saturday, 11.30am – 12.15pm
Lancome’s local celebrity partner, Jeanette Aw, and Executive Coach & Psychologist, Dr. Perpetua Neo will explore the importance of mental fitness and discuss on how to embrace and enhance one’s inner personal strengths as well as their skin’s inner strength.
Lancôme Strength Series #2 – Explore Your Skin’s Inner Strength with Lancôme’s Microbiome Expert, Dr. Tarun Chopra 3 September 2020, Thursday, 8:00pm – 8:45pm
Join Rozz as she chats with Lancôme’s Head of Asia Microbiome Centre of Excellence in L’Oreal, Dr. Tarun Chopra, and a local beauty expert. During this informative session, our experts will debunk common skincare myths and share beauty tips for getting youthfully radiant skin.
Lancôme Strength Series #3 – The Strength of Empowerment presented by Singapore Women’s Weekly 10 September 2020, Thursday, 8:00pm – 8:45pm
Presented by Singapore Women’s Weekly, this empowering webcast session brings together two remarkable women, Yvon Bock and Dr. Jade Kua who have defied the odds and have made significant inroads in their respective fields as well as notable contributions to society. Hear inspiring personal anecdotes and find out how they’ve each harnessed their inner strengths and empowered themselves to become who they are today.
How will the Lancome virtual flagship store differ from the physical stores?
Unlike traditional online stores, Lancome’s virtual flagship will have an immersive 3D virtual shopping experience. By taking the familiarity of retail in physical spaces and translating that to an online environment, Lancome broadens the boundaries of what retail shopping typically feels like. Aside from shopping, entertaining and educational elements such as a Strength-Finder personality test, virtual skin consultation, personal stories of 100 women, and livestream sessions all help bring the virtual flagship to life.
There will be five zones in this virtual flagship, and here’s everything you need to know about them: