We’re soon approaching the middle of 2021 – how time flies. Traditionally in the beauty industry, these few months leading up to the vacation summer months of June and July will be filled with bronzer launches, self tanner launches, and lots of summer perfumes and hair texturising sprays etc.
This year, however, we’ve got nothing of that (thanks to a COVID-19 refresh on the local beauty industry). Instead, we’re witnessing a brand new set of skincare and makeup brands finding their way and trying their luck on Singaporean shores.
In a nutshell, we have two large categories – one, existing Western skincare brands that have been around (in their own countries) for a long time now, but finally introducing their ranges to Singapore. Two, niche and cult Korean skincare and hair products.
Ready? Here we go: