When it comes to finding the right foundation, you can search forever and still not find your perfect match. While more brands are starting to recognise the need for more shades that cater to Asian complexions, it can still be a hit-and-miss process, considering how the undertones of our skin are vastly varied.
This was exactly how Shih Yu-Chen, founder of Los Angeles-based makeup brand Orce Cosmetics, felt before leading the charge to address the unique needs of Asian skin in 2019. Growing up, Yu-Chen– who is of half Taiwanese and half Malay descent – had always felt overlooked by the beauty industry.
“The global Asian community is much more colourful than we think, and not all of us have fair skin. What most of us do have in common is a golden yellow undertone, some leaning more towards neutral complexions, while others lean towards olive,” she explains.