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Beauty & Health

The K-Beauty Inspired Skincare Brand Glow Recipe Is Finally Available In Singapore

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Skincare

The K-Beauty Inspired Skincare Brand Glow Recipe Is Finally Available In Singapore

Find out what the founders think are the three products you should start with

August 20, 2020
Glow recipe coming to Singapore

Photo: Glow Recipe

Before they were the cult-favorite brand that is Glow Recipe, this skincare label began as a pitch on Shark Tank. Inspired by K-Beauty, co-founders Christine Chang and Sarah Lee started Glow Recipe after their 20 combined years of working at L’Oreal. They began with two products: the Blueberry Bounce Cleanser and Watermelon Glow Sleeping Mask. The latter quickly became a cult-favourite, and if you aren’t familiar with the brand you might just recognise the impressionable pink packaging behind their signature product.

Now, the brand boasts a following of over 800 thousand followers on Instagram and has evolved into a collection of natural, cruelty-free products that focus on fruit-derived ingredients. They are also free of parabens, mineral oil, sulfates, silicones and synthetic dyes, made without animal by-products and Leaping Bunny certified cruelty-free. And while the founders believe that sensoriality is an important aspect in skincare, the use of fragrance in the products is kept to a minimum – no more than 0.5 per cent of synthetic fragrance, though the brand prefers to use naturally derived fragrances or fragrances created from the edible ingredients, where possible.

We speak with Glow Recipe founders, Sarah Lee and Christine Chang, to find out more about the brand and what you should look out for now that it’s here in Singapore.

Photo: Glow Recipe

What inspired the decision to start Glow Recipe, and how did it go from a website to a skincare line?

Christine Chang: My co-founder Sarah and I were having a self-care session over sheet masks and wine one night and realised that we were the only bi-cultural, bilingual executives in our positions at L’Oreal. As global marketers and having travelled to Korea multiple times annually, we were always astounded by the amazing innovations in Korean beauty, but found that many Korean companies lacked the expertise to take their domestic success global. When we first sought out to build Glow Recipe as a hub for Korean beauty brands, we saw an opportunity to bridge the gap between Korean brands and the US consumer.

In 2017, we launched our in-house line, Glow Recipe Skin Care, fruit-forward, clean, skintertaining line of formulations paired with our Korean-beauty-inspired approach. We introduced the cult favourite Watermelon Sleeping Mask and the Blueberry Bounce Gentle Cleanser as two hybrid products that help condense skincare routines without the compromise of efficacy.

Photo: Glow Recipe

The Watermelon Glow Sleeping Mask is such an iconic product for the brand now, how did the idea come about?

Sarah Lee: The Watermelon Sleeping Mask is very special to us. Growing up in Korea, we were always observing our mothers and grandmothers perform their beauty rituals. It was a common practice for our grandmothers to rub cold watermelon rinds on our backs during the hot summer months. The watermelon rind would instantly soothe our heat rash so this became the inspiration behind the product. We wanted the world to see how a familiar fruit could also have amazing skin benefits.

Korea [has always been] the hub for new innovation, beauty treatments and more, so we wanted to provide the post-facial result in a bottle. When we launched the Watermelon Sleeping Mask, it was the first overnight hybrid treatment that combined gentle AHA exfoliation with hydrating watermelon extract into one product. Even down to the packaging, we were reminded of the cooling effect that watermelon would have on our heat rashes in our youth, so [we even made] the glass bottle [look like] a melting ice cube.

Sarah Lee (L) Christine Chang (R)

How much of Glow Recipe products are influenced by what’s happening in K-beauty or by your personal beauty-related experiences growing up in Korea?

Christine: Korea is a constant source of inspiration for us and we love being able to share innovative ingredients, technologies and textures with our beauty community, [along with] our personal [experiences] growing up in Korea.

Korea was where we first saw amazing hybrid products and treatments that have inspired our formulations. When we travel back to Korea for work, we would always get an Aqua Peel Facial, which is a popular treatment at dermatology clinics in Korea where the skin is treated with a device that unclogs pores, refines skin’s texture and infuses it with hydration at the same time. Our spin on this transformative facial was our Watermelon Glow PHA+BHA Pore-Tight Toner, which harnessed a balance of pore-refining actives, like PHA and BHA, with hydrating hyaluronic acid.

Korea is also where skincare-makeup hybrids truly started emerging years ago, with serum-primers that had “makeup-gripping” textures. Our interpretation on this concept is our Watermelon Glow Lip Pop, a three-in-one scrub, balm and tint.

Photo: Glow Recipe

For Glow Recipe newbies, what 3 products would you recommend to start with?

Christine: It’s so difficult to pick only three, but if we had to, we would definitely want someone to try:

• Watermelon Glow Sleeping Mask, $69 – Our customers love that it packs hydrating and gentle exfoliating benefits into one treatment for a post-facial result, as well as the sensorial, gel texture that makes application fun and enjoyable.

• Avocado Melt Retinol Eye Sleeping Mask, $64 – Another core product we love that introduced a powerful ingredient like retinol, in an approachable, gentle way with the encapsulated form. It has become one of our top products due to the amazing reviews and feedback on how it has helped customers treat their milia while brightening and firming the eye area.

• Watermelon Glow PHA+BHA Pore-Tight Toner, $52 – Inspired by the K-beauty aqua peel facial, we created a product that equally refines pores while hydrating the skin so that customers could enjoy multiple skin benefits from the start of the routine as the first liquid treatment, instead of toners as an astringent cleansing step.

Photo: Glow Recipe

Besides the 7-skin method, what other personal beauty routines are a must for you?

Christine The main Korean skincare tip we can give is to always pat your skincare in to aid absorption. It goes back to the skincare philosophy of Korean women being as gentle as possible. Fast movements cause friction and over time, it can cause micro-tears in your skin. Tugging and pulling at the skin can contribute to wrinkles, so we always advocate patting in skincare in all of our content. We support patting in toners, serums and moisturisers all the way as it also minimises downtime between the steps to avoid waiting for the product to dry. Patting helps drive the product deeper into the skin’s layers and skin is plumped with hydration from within.

Another beauty hack is to ditch the towel after cleansing. Typically after cleansing, you would reach for a towel automatically, but that can cause rubbing and friction on your skin. It’s also impossibly hard to keep your towel clean in the bathroom, so instead of using a towel or constantly changing it out, just pat the moisture in after cleansing! It’s super easy and skin is plumped and slightly damp to absorb the next steps of your skincare.

In general, treat your skincare routine as a true moment of daily self-care. Your beauty routine shouldn’t be a chore but an enjoyable time for you to listen to your skin and give it what it needs.

Glow Recipe is now available on Sephora’s online store and physical stores starting 20 August 2020. There will be a range of 10 products available to start, but in case you don’t know where to start, we’ve put together a list to round it all up for you.

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https://www.womensweekly.com.sg/gallery/beauty-and-health/skincare/k-beauty-skincare-brand-glow-recipe-singapore/
The K-Beauty Inspired Skincare Brand Glow Recipe Is Finally Available In Singapore
#1 Glow Recipe Blueberry Bounce Gentle Cleanser, $16 (30 ml) and $52 (160 ml)
image

A three in one makeup remover, cleanser, and deep clarifying mask, this product helps to break down even the most stubborn of makeup while keeping the skin’s moisture and hydration in check. Using ingredients like hyaluronic acid, and the antioxidant-rich blueberry, this all in one product helps protect the skin from environmental aggressors and prevent signs of premature ageing.

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#2 Glow Recipe Watermelon Glow PHA + BHA Pore-Tight Toner, $52 (150 ml)
image

For a toner that works double duty, this one hydrates the skin and tightens the pores all at once. Toners help to prepare the skin for the rest of your regimen and this formula is inspired by the duality of the exfoliating and hydrating K-Beauty facial. Ingredients like willow bark and betaine salicylate are naturally derived forms of BHA that help unclog the pores and gently slough away dead skin cells while tea tree helps to soothe any signs of irritation.

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#3 Glow Recipe Pineapple-C Bright Serum, $75 (30 ml)
image

Formulated with 22 per cent pure pineapple juice, this serum is a natural source of Vitamin C, AHA, and Bromelanin Enzymes that help brighten the skin. The pineapple juice also helps to protect the skin from damaging free radicals like ultraviolet light, while the Vitamin E replenishes the skin’s moisture, and aloe gel and chamomile extracts soothe the skin. Simply apply one to two drops onto clean skin and pat it in until it’s fully absorbed. Use it twice daily and follow up with your moisturiser of choice.

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#4 Glow Recipe Banana Souffle Moisture Cream, $60 (50 ml)
image

The name says it all. This moisture cream is whipped soft and lightweight on the skin. Powered by banana, magnesium, turmeric, and chia, this moisture cream helps to nourish the skin and keep the moisture levels balanced. Together with Vitamins A, B, and C, these ingredients help maximise hydration within the skin, brighten the skin, and reduce inflammation – a saving trio for mascne.

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#5 Glow Recipe Watermelon Glow Pink Juice Moisturiser, $60 (25 ml)
image

This daily moisturiser helps to replenish the skin with long-lasting moisture. Traditionally, watermelon rind and flesh are used to soothe irritated and inflamed skin in Korea. With that in mind, this moisturiser uses the antioxidant-rich fruit to bring an intensely hydrating finish. This oil-free gel-emulsion moisturiser is perfect for Singapore’s heat and humidity, especially when you have to mask up.

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#6 Glow Recipe Watermelon Glow Ultra-Fine Mist, $43 (75 ml)
image

Formulated with 84 per cent watermelon extract and watermelon seed oil, this ultra-fine mist promises to hydrate and soothe the skin immediately. Using hibiscus flower to smoothen the skin, and apple cider vinegar to balance oil-production, and rice germ oil to protect against free radicals, this facial mist goes above and beyond expectations. Use it to refresh the skin while you’re working from home, or to bring more dew and glow to your makeup throughout the day.

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#7 Glow Recipe Watermelon Glow Lip Pop, $45 (3.1 g)
image

True to their multi-purpose and multi-benefit philosophy behind their products, this Lip Pop is a scrub, balm, and tint all at once. Enhanced with the amino acid and vitamin-rich watermelon extract, this product hydrates the lips while the watermelon seed oil locks in the moisture throughout the day. Plus the natural AHAs help to smoothen the lip texture and keep it supple. To use it as an everyday balm, just reapply for a smoothing effect. If you’re looking for a tint, three coats will be enough for you to see a peep of colour through the lips.

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#8 Glow Recipe Watermelon Glow Sleeping Mask, $69 (80 ml)
image

The product the internet knows and loves. This sleeping mask has received its praises and for good reason, the pillow-proof formula intensely hydrates, soothes, and fights free radical damage to prevent fine lines and dark spots. Enriched with the antioxidant-rich pumpkin extract, this sleeping mask helps to repair the skin overnight and the AHAs help refine the skin’s texture so you wake up to a more radiant and bright complexion.

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#9 Glow Recipe Avocado Melt Retinol Sleeping Mask, $75 (70 ml)
image

For a sleeping mask that gently exfoliates and plumps the skin, this avocado alternative will help relieve stressed and tired out skin. Formulated with ingredients like matcha, konjac, chamomile, and ginger, the combination helps to revitalise the skin while the avocado helps to soothe acne or inflamed skin. To use it overnight, just scoop a dime-sized amount onto the skin as the final step of your routine and wash it off thoroughly in the morning. You can even use it as a wash-off mask on the regular, just rinse it off with lukewarm water after 10 minutes.

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#10 Glow Recipe Avocado Melt Retinol Eye Sleeping Mask, $64 (15 ml)
image

Formulated with gentle but potent ingredients like vegan retinol, niacinamide, and hyaluronic acid, this eye cream helps treat dark circles and milia. The avocado in the mask helps to keep the skin around the eyes nourished, while coffeeberry helps to awaken and protect the sensitive area. If you’re looking to smoothen, brighten, and fight fine lines – consider giving this eye cream a go.

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Read Next

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Text: Vanessa Chia/Her World, Additional reporting: Farisia Thang

This post was first published on August 14, 2020, and updated on August 20, 2020. 

  • TAGS:
  • cruelty free skincare
  • glow recipe
  • k-beauty
  • korean beauty
  • korean glass skin
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