Grew up in the 1980s and 1990s? The Japanese skincare brand, SK-II’s Pitera Essence TV advertisements with fair skinned Asian celebrities chanting Mandarin slogans – “神奇水” (shen qi shui), or miracle water – probably haunted you throughout the decades.
And then SK-II and their advertisements went away, drowned by the influx of social media platforms and other more aggressive clean beauty, and celebrity-owned beauty brands in the likes of Drunk Elephant, Rare Beauty by Selena Gomez, and Fenty Beauty.
Yet, growing up with SK-II meant the brand and its prestige, legend status stayed firmly embedded in our heads. Surely you have even heard of this one, “Girl, tell you ah, you better don’t buy SK-II. Once you start hor, your skin will become very good and then you can never downgrade to another brand anymore.”
Alas, the maroon-topped and frosted glass SK-II’s Pitera Essence bottle became a status symbol of middle to upper class households’ spending prowess and money. My atas HDB and condominium friends’ tai tai mothers would display rows of emptied SK-II Pitera Essence toner bottles in their bathrooms.
When asked, they’ll tell you they’ve been on SK-II’s magical Pitera Essence for the past 20 years, and their skin “can only accept SK-II”. Other brands will induce wrinkles and breakouts. So, no choice… have to use SK-II only. Ultimate Asian mothers’ beauty humble brag.
After years of lying in the background of the beauty industry, SK-II has decided its time to introduce its revered Pitera Essence to the younger and newer generation of skincare users.
On the July 13, 2022, SK-II threw a huge online worldwide SK-II World Pitera Day event that saw the brand reintroduce their magical Pitera ingredient alongside four of their latest brand ambassadors, and the SK-II Late Night Portraits 2022 campaign (find it on social media with the hashtag #SKIILateNightPortraits).
Ready to find out what SK-II’s Pitera is made from, and what Pitera does – and if it actually works on wrinkles? Find out more below: