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6 Super Cute Singapore Fashion Labels To Dress The Kids In

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6 Super Cute Singapore Fashion Labels To Dress The Kids In

April 7, 2017

Local kids fashion labels we love

Gone are the days when local kids fashion meant a taking a shopping trip to the pasar malam. A peek into 2 1/2-year-old Sophie Lim’s wardrobe will show that most of her clothes are made by Singapore designers. Her mother, Ms Joanne Sim, 39, often buys her daughter outfits from such brands as she thinks them “whimsical and unique”. The corporate communications manager, who reckons 70 per cent of Sophie’s wardrobe is locally sourced, says the fabrics some of these brands use – pure cotton, for instance – are more suitable for Singapore’s warm weather.

At least six home-grown labels for young ones have launched since the start of last year, going by checks by The Straits Times. The newbies include Sea Apple, which makes clothes for children up to six years old, with original prints; Leia + Lauren, known for robust and fun styles; and Elizabeth Little, which uses popular fabric brand Liberty Art Fabrics from Britain.

READ MORE: 
3 Mumpreneurs Share How Their Kids Inspired Their Business
6 Online Stores To Get Affordable Shoes In All Sizes
See How Fann Wong And Other Celebrity Parents Celebrate Their Children’s Birthday Parties

Girls’ clothing brand Voon & Daughters; boys’ clothing label Boys By Mark; and unisex childrenswear label Mummyfique also entered the fashion scene here last year. Older Singapore childrenswear brands – such as Elly, Chubby Chubby and BaeBeeBoo – have seen sales surge.

Lawyer Jasmine Chew, 35, whose son’s wardrobe is half-filled with clothes from Elly, says her son, Sean, 2 1/2, loves the brand’s bright prints. “Mass-market brands like H&M and Uniqlo have more kids clothes that mirror adult fashion. But Elly has fun and colourful patterns that Sean prefers,” she adds.

Jasmine, who is married to a lawyer and gave birth to a girl on Tuesday, says she likes that Elly is a home-grown label. “It’s a story that everybody wants to believe in. That Singapore brands can make it too. There’s definitely a bit of local pride involved.”

Here are six local childrenswear labels we love, with pieces to match. 

Text: Melissa Heng/ Photo: Desmond Foo, Feline Lim/ The Straits Times

 

https://www.womensweekly.com.sg/gallery/family/parenting/singapore-indie-kids-fashion-labels-love/
6 Super Cute Singapore Fashion Labels To Dress The Kids In
1. Leek Short Romper, $39, from Leia + Lauren
image

An adorable mini romper for little ones, with printed leeks that will hopefully encourage them to eat their vegetables. Available in sizes three months to two years old. Made of 95 per cent cotton and 5 per cent spandex, this romper has a bottom opening for easy diaper changes.

Available at www.leialauren.com and Motherswork in Great World City

Photo: Leia+Lauren
2. Mandarin-collar Shirt with Panda Print, $45, for sizes one to three years old, $49 for sizes four to 12 years old, from Elly
image

A cute shirt made of 100 per cent cotton that will have your child looking smart and feeling comfortable.

Available at ellyloves.com and The Elly Store in Cluny Court

Photo: Elly Loves
3 Abstract Flora Reversible Dress, $55, from Maison Q
image

Get two dresses in one with this reversible feminine piece. It has a bright floral print on one side and a polka-dot pattern on a pastel pink base on the other. Made of lightweight Japanese cotton, this dress is available in sizes one to six years old.
Available at maison-q.com and stores including Motherswork in Great World City and Robinsons in The Heeren

Photo: Maison Q
4. Bubble Cheongsam, $62.90 to $65.90, and bag with five-stone detail, $18.90, from Chubby Chubby
image

This sweet cheongsam with a bubble skirt will make young tots look cuddly and cute. The dress is made of lightweight cotton and comes with a lining and concealed zipper at the back. Available in sizes for children up to 10 years old.

 Available at chubbychubby.sg

Photo: Chubby Chubby
5. Dots Pinafore Skirt, $39, from Sea Apple
image

A bright blue pinafore that your child can easily run around in. The piece is made of 100 per cent organic cotton. It comes with an elastic waist band and has detachable straps so that the skirt can be worn on its own.

Available at seaappleshop.com

Photo: Sea Apple
6. Nobu Golden Afternoon Shirt, $69, from Elizabeth Little,
image

A garden print with frogs, mice and birds that is both adventurous and imaginative. Made of 100 per cent Egyptian cotton that is soft and breathable. Available in sizes for children aged one to eight.

Available at www.elizabethlittle.co

 

READ MORE: 10 Unxpected Kid-Friendly Holiday Destinations For Families
Affordable Art Fair And 9 Other Fun Places To Take Kids This Weekend
7 Effective Strategies For Raising Bilingual Kids in Singapore

Photo: Elizabeth Little
  • TAGS:
  • children
  • childrenswear
  • clothing
  • Fashion
  • kids
  • local
  • Parenting
  • singapore
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