Looking to make the jump to entrepreneurship or turn your enthusiasm for fashion into a profitable business?
Especially with the prevalence of e-commerce and digital marketing, a fledgling business now has access to what’s virtually a boundless online community — but that’s if you know how to effectively market your brand.
Amadea Choo, 31, founder of bespoke marketing agency VFPLUSC, knows all about it, having been involved with the running of fashion weeks such as Singapore Fashion Week, Vietnam Fashion Week, and Fide Fashion Week. Now, her boutique agency focuses predominantly on local businesses and SMEs.
“We belong to a digital era where audience interactions are subject to the social media platform’s algorithim and what I have noticed is that many brands are on social media but are not approaching it with a strategy that works for them,” she shares.
We caught up with her on how aspiring entrepreneurs can navigate a cluttered digital landscape (especially during the pandemic), build a distinct fashion brand, and the characteristics of a good marketing plan.