In light of International Women’s Day, we shine the spotlight on Singapore-based female entrepreneurs who have pivoted and adapted their businesses due to COVID-19 and brought about positive change to our lives.
Caring for a pet is no mean feat, especially when the beloved pet in question falls ill or gets injured. And that’s when mobile veterinary services and teleconsultations come in handy — they aren’t just for time-strapped owners, but an alternative for easily stressed pets, too.
During the Circuit Breaker, particularly, while vet clinics were considered essential services, many pet owners were unable to bring their pets in, unless it was for an emergency or for a non-elective procedure. This saw an uptick in the demand for digital pet services.
Launched in 2019, online pet healthcare provider ZumVet connects pet owners with a network of vets across the island and offers teleconsultations through its in-app video platform as well as house calls and delivery of medicine.
Athena Lee, 39, is one of its co-founders and CEO, together with COO Grace Su. With a background in finance, the former CEO of Doctor Anywhere, a Singapore-based telemedicine platform, jumped on the idea of creating a digital veterinary platform after her own pet came down with a UTI infection.
“As a first-time pet owner and busy professional, I found it difficult to juggle the demands of work and being a responsible pet owner — in fact, I had let my cat go undiagnosed with a UTI infection for over a year, thinking that she just had a love-hate relationship with the litter box.
There’s so much information to consume especially on the Internet that decision-making for a pet owner is not necessarily easy. We wanted to create a platform that offers easy access to a reliable source, and empowers pet owners to make good everyday decisions. Our mission is to make responsible pet ownership possible and achievable on a larger scale.”
She tells us more about mobile vet services, how the pandemic has impacted the business and pet care, and moving forward in times of crisis.