In light of International Women’s Day, we shine the spotlight on Singapore-based female entrepreneurs who have pivoted and adapted their businesses due to Covid-19 and brought about positive change to our lives.
Female sexual pleasure and wellness is a topic that’s often not discussed, and when it is, it’s frequently (still) met with discomfort and embarrassment.
With a tenure spanning 10 years in the entrepreneurial and automotive
scene, ZaZaZu’s co-founder Jingjin Liu seeks to change all that, starting with a sexual wellness platform that offers a safe space for women to explore, own and take charge of their own sexuality.
The premise of ZaZaZu is centred around three cores; education, consultations, and products.
Not only does the company curate educational content on its website, it also hosts workshops and events with sexual wellness experts. Then there are the panel of experts, from sexologists to hypnotherapists, to help ZaZaZu’s female community address their sexual-related challenges.
And then, of course, there are the products from its e-commerce arm — to further personalise the experience, there’s a holistic sexual inclination test to understand each person’s sexual persona. And with this, the company curates a pleasure box that comprises mood-boosting essential oil, accessories for couple play, the main sex toy that suits the individual’s preferences, and relaxants such as vulva musk to wind down. There’s even a “ZaZaZu Club” membership with the goal to infuse sex into daily life.
Describing herself as a femtech entrepreneur, Jingjin sheds light on how she’s changing the conversation around women’s sexual health, navigating the business of female sexuality through the pandemic, and more.