Work Tips From Asian Female Influencers That You Need To Know
Social media has changed the way we communicate and for women, it’s been a strong platform not for social movements, and has been a powerful marketing and branding tool. Apps like Instagram and Weibo make it easy to reach huge numbers of people and amass a social following that you can leverage on, translating that into real worth of dollars and value.
Armed with just a mobile phone, a data plan and sheer grit, these four Asian female influencers are at the top of their game, commanding the attention of a small nation’s worth of followers. While we can’t all be influencers, their messaging and how they operate can benefit you in the workplace. Here are a few handy tips.
This little dynamo has managed to rack up 1.2 million followers on Instagram, and about 600,000 YouTube subscribers. She selectively plugs indie fashion and accessory labels, offering discount codes for her fans to use.
FruityPoppin (real name, Karen) hails from Hong Kong but resides in Toronto, Canada with her family. Her hilarious videos mostly revolve around how Asians handle common, everyday scenarios.
The secret to her success: Every influencer tries to be relatable, but FruityPoppin isn’t afraid to put her heritage on display in off-the-cuff moments. Check out the video where she yells out to her mum in Cantonese halfway through filming. She’s not just milking her Asian background for funny videos, she’s giving you a glimpse of what life is like over in her corner of the yard.
The lesson for you: Authenticity means being comfortable with things being less than perfect. Yes, perhaps women have always had greater expectations to live up to in the workplace, but try letting a little bit of realness show when dealing with subordinates, bosses and clients. That human touch can go a long way.
You may know her as the fresh new face of Samsung and Adidas, but Victoria Cheng, aka The Chubby Ninja is more than just another good-looking fitness buff..
Let’s see: Fitness guru, blogger and published writer, food journalist and presenter, producer – any of these would be accurate in describing the social media influencer, who’s racked up 43,500 followers on Instagram to date.
The secret to her success: The most appealing thing about Victoria is her go-getter attitude — she basically goes out and gets what she wants. This might come from the fact that she engaged in highly disciplined sports — she has practiced martial arts for over 20 years and holds a 2nd Dan Black Belt in Taekwondo, and has competed in ballroom dancesport events. It’s this unmitigated motivation that has allowed this young lady to achieve more than most of us. Oh, she’s also not afraid to showcase her love for food, and is as comfortable posing with a pint of Ben & Jerry’s as she is with a dumbell.
The lesson for you: If Victoria can high-kick her way to sponsorships with leading brands, then go home and kick back with a tub of ice cream or two, so can you. Far too many of us waste hours fretting over our conflicting desires, and how they make us look. Stop worrying about what the world wants from you, and go after what you want. You just might surprise yourself (and your peers) with how much you can accomplish. Basically, go out there and do your thang, like no one is looking.