
While we all love a discount or two, they can be a dime a dozen, not to mention erratic and full of T&Cs. You never know when it’s coming, and it might not be substantial too. Loyalty programmes, on the other hand, guarantee substantial benefits if you’re a frequent customer. They give you access to wondrous perks such as exclusive deals, rewards, discounts, private sale events, gifts and more — all to commemorate your membership. Here’s our list of some of the best loyalty programmes you should sign up for.
Text: Ho Guo Xiong, Kayce Teo, Joy Fang
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With a name that means “key to beautiful skin”, you can be sure the products at this luxury Japanese beauty brand will make you look radiant both inside and out.
A Gold Tier membership gives you a free facial or makeover right off the bat. These services are not for sale, so you’ll get to enjoy them only if you are a member.
The brand tracks members’ purchases for a full calendar year and gives them 5 per cent rebate off that total amount which they can then redeem next year. So say you spent $1,000 there in 2018. You’ll get a letter in around May or June 2019 stating that you have $50 rebate that you can claim. You get double rebates on the first purchase you make on your birthday month, access to exclusive events to learn beauty tips and skills, and you’ll be the first to know about new launches.
Diamond Tier members get a welcome gift and birthday gift, and priority when it comes to special promotions and limited-edition sets. They can also redeem three more complimentary facials or makeover services.
How to join: Spend $100 in a single receipt, and your purchases must include a skincare or base makeup product, to qualify for Gold Tier membership. Spend $500 nett for the Diamond Tier membership. There is a special Platinum Tier membership, but that is by invite only.
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Set up by Wing Tai Retail, the Wt+ membership allows you to accumulate points with your spending across the 13 brands under its wing, which includes familiar names such as Topshop, Dorothy Perkins and G2000.
There are three tiers: Silver, Gold and Premium. The higher the tier the more points you accumulate with each dollar spent. Every 20 points can be used to offset a dollar off your purchase.
Gold and Premium members can also get 10 per cent off your regular priced purchases. Membership tiers and earned points last for 12 months, with the unused latter expiring and becoming invalid thereafter. For full information, head to the Wt+ website.
How to join: Enrolling in the Wt+ membership as a Silver member is free and can be done via their website, or you could do so at participating stores. You can also refer a friend to join the membership and earn points when they register and make their first purchase. Spend $300 or $1,000 to be upgraded to Gold or Premium membership.
Featuring around 200 brands including its own, Sephora’s loyalty programme is a must-have for anyone who loves beauty.
There are three tiers, White, Black and Gold. Accumulate a point with every dollar spent (that’s doubled on your birthday), and exchange it for products or a discount off your next purchase.
Black Beauty Pass members get a welcome gift, birthday gift, access to private sales while Gold members get early access to private sales, events, launches and makeovers.
How to join: Just sign up to get the White Beauty Pass. Spend $300 and $1500 to get the Black and Gold Beauty Passes respectively.
If you love timeless silhouettes updated with modern designs, In Good Company is the place to go. The local label first started as an online store but now has its own standalone stores with collections catering to men, women and children.
Accumulate points with your purchases, whether you do them online via their website or offline at any of their three stores.
Once you accumulate a total spend of $1,000, you’ll be upgraded to a Frequent Shopper and get perks such as a birthday month discount of 15 per cent and a $50 cash voucher for every $500 spend.
How to join: Register online via In Good Company’s website.
This South Korean cosmetics brand is known for its eco-friendly initiatives and use of natural ingredients. Its membership has three tiers: Welcome, Premium and VIP. All members get a one-time welcome gift. Premium members get a birthday gift and VIP members get a birthday and VIP gift every year.
Every dollar you spend entitles you to accumulate 1, 1.5 and 2 points for Welcome, Premium and VIP tiers respectively. Premium and VIP members can accumulate double points for the first purchase in June and December too. Every 50 points accumulated gets you a $1 rebate.
Innisfree also encourages you to go greener – bring back your empty bottles and get 50 membership points.
How to join: Make any purchase to become a Welcome-tier member – yes, any purchase. Or spend $120 in a year to qualify for the Premium membership and $250 for the VIP membership.
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Japanese label Uniqlo is loved for its quality basics and unique collaborations. If you’re a fan, download the Uniqlo app. After purchasing in-store, scan the barcode within the app to register your purchases. Every $20 spent allows you a chance to play the in-app game that lets you win weekly prizes, such as $10 vouchers that can be used on your next purchase.
How to join: Download and register via their Uniqlo app.
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Sulwhasoo is one of South Korea’s most popular luxury skincare brands, with a focus on Korean herbal ingredients.
Like the other beauty brands on this list, Sulwhasoo has three different types of membership tiers – Basic, VIP and VVIP. Every dollar spent gets you one point, which you can then exchange for a list of treatments or full-sized products, such as the Overnight Vitalizing Mask at 800 points.
Basic members get double points on their birthdays, a birthday gift, 10 per cent off regular-priced products at their boutiques and invitation to workshops; VIP members get a complimentary facial and invites to events too, on top of the privileges that the Basic members get. VVIP members get all these, but 2.5 times bonus points on their birthdays.
How to join: Any purchase gets you into the Basic tier membership. Spend $2,500 to $5,999 in a calendar year to be a VIP member, or more than $6,000 to be a VVIP.
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Charles & Keith is one of Singapore’s biggest fashion success stories and has grown to be an international footwear and bag label. Their membership has two tiers — silver and gold.
The former can be joined with a purchase either at their retail store or online. However, you’ll need to spend an accumulated $500 or a one-time purchase of at least $250 to be upgraded to gold member.
Gold members enjoy privileges such as free standard delivery and access to private events and workshops.
How to join: Make a purchase at their store, either online or off.
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Welcome gifts, birthday treats, new product pre-sampling, invitations to special events and beauty classes, and updates on the latest launches and promotions are just some of the privileges you get as a Fresh VIP. Fun fact: the American brand started as an apothecary selling soaps and is now known for their wide range of masks.
There are three tiers to its membership, Platinum, Privileged and Prestige, and each will get a different set of welcome and birthday treats. Every dollar spent equals one fresh point, and you can redeem your points for gift sets.
You also get double points for purchases made during your birthday month, and special double bonus points events.
How to join: Spend $250 within six months to be a Platinum member, and $600 or $1,200 within 12 months for the Privileged and Prestige membership respectively.
A brand that hailed from Czechoslovakia (when it still existed), Bata is known for its accessible prices and quality footwear that cater to the whole family.
Signing up to be a member of its Bata Club program will get you a complimentary $10 voucher and entitle you to a 10 per cent discount off regular-priced items. You’ll also get 20 per cent off on your birthday month.
Higher membership tiers of gold and platinum reward you with greater dollar value — for instance you’d get a $20 voucher for $200 spent if you’re a gold member. For full information, head to Bata’s website.
How to join: To join the free membership, you can do so online via their website or at a Bata store. A Singaporean number is needed to complete the registration. The complimentary $10 voucher lasts one month from the date of issue.