Fast fashion giant H&M is stepping it up its sustainability game.
The brand’s efforts are seen from the bottom line and up, from clothing collections that make use of innovative materials (for example, Agraloop™ and Biofibre™) to its current use of certified paper bags across all its stores, as well as initiatives like the H&M Foundation‘s ‘The Billion Dollar Collection‘—a virtual showcase that explores the ideas of 10 sustainable start-ups and how much we would need to invest in these planet-friendly solutions to make the fashion industry circular.
Another fun fact? H&M was ranked 2nd out of 250 brands in Fashion Revolution‘s Transparency Index 2021, a study that investigates how well brands are taking accountability for their decision and commitments in driving positive change.
Now H&M is making the online shopping experience a greener one with the adoption of a new paper packaging system in Singapore, Malaysia, and the Philippines.
By doing so, this delivery solution will positively impact customers and the environment in the long run as this essentially replaces non-biodegradable, single-use plastic polybags with FSC-certified paper packaging that is reusable, recyclable, and compostable.
