11.11 Sale: Score These Best Toy & Game Deals For Kids Under 10 Before They’re Gone

The countdown to the 11.11 sale has begun, and Singaporean parents are ready to fill their carts faster than toddlers spotting a playground. 

As we all know, the 11.11 sale delivers some of the greatest discounts of the entire year, right up there with Black Friday and Cyber Monday. If you’ve been holding out all year to shop (or you’re simply a savvy bargain hunter), this is the moment to snap up everything on your wish list.

Nearly every major retailer will be having incredible price drops, especially on toys and games. Shopee, Lazada and Amazon, just to name a few, are pulling out all the stops — Think popular toys, smart educational picks and clever playthings that can actually keep kids entertained for longer than a minute. If you’re planning a Christmas surprise for your little ones, now’s the time to shop smart and save big.

Below, we’ve rounded up the best toys and games for children under 10, sorted by age so you can find the perfect match for your baby, preschooler or big kid this festive season.

Roundup of 11.11 deals for kids

Here's a quick roundup of the best 11.11 deals from your favourite retailers, all geared towards the little ones:

• Play-Doh School Day Adventures Playset with Playmat, $20 (50% off)
  Turn school prep into creative play, so your preschooler practices everyday skills while you quietly enjoy being off duty.
• Mattel Uno Masters of The Universe Card Game, $5.90 (50% off)
  A mini crash course in strategy, patience and how to cope when dad gleefully slams down a Draw Four. They’ll also learn that the universe doesn’t respond to crying.
• LeapFrog Touch and Learn Nature ABC Board, $38.13 (47% off)
  Keeps little hands busy and little brains buzzing, without you having to sing the alphabet song for the 400th time today.
• Monopoly Junior: Peppa Pig Edition, $14.22 (50% off)
  A cute way to sneak in real-world lessons about spending, saving and being a good sport when someone else buys all the property.
• Super Soaker Nerf Twin Tide Water Blaster, $20 (33% off)
  The fastest way to get kids outside and running off all that energy, and you don’t have to invent a single outdoor activity.
• Fisher-price Hello & Kitty Baby Gym Playset, $74.90 (50% off)
  Where Hello Kitty meets tummy time and you meet a smidge of peace.

11.11 deals from Amazon, Lazada, Shopee & More

Here’s a quick hit-list of the top 11.11 sale highlights from our favourite retailers, across different categories and trusted brands:

Amazon 11.11 sale

- Up to 30% off travel essentials from Nov 4 to 13
- Up to 35% off skincare, healthcare and more on Watsons
- Enjoy extra savings on Amazon’s Christmas Store
- Up to 90% off Amazon’s deal section

Lazada 11.11 sale

- Lego: redeem one child ticket (with one adult ticket purchased) to Legoland Malaysia with $50 spent, holiday sets at 20% off, free Santa Lego with $69 spent, up to 35% off + 17% off voucher, free Batman Lego fit with minimum spend of $159
- 20% off storewide on Snuugo
- Up to 68% off beauty brands like Shu Uemura, Lancome, Kerastase, Sulwhasoo, Clinique and MAC
- Up to 50% off Redmart holiday stock up

Shopee 11.11 sale

- Enjoy free shipping with no minimum spend
- Up to 90% off with the Shocking Deals promo
- $111 off $350 vouchers
- Livestream-only treats: $11 specials every night at 8pm and 30% off streamer-exclusive vouchers across your favourite categories
- Over 300 $11 Flash Deals: From Nov 10 to 19, grab deals like the Ninja Blast Portable Blender (U.P. $99), Roborock Flexi Pro Cordless Wet & Dry Vacuum Cleaner (U.P. $2,199.90), and SKIN1004 Calming All-In-One Set (U.P. $242.21) for just $11 each.

Best toys and games for children aged 0-3: Babies and toddlers

Baby Einstein Magic Touch Drums

These touch-sensitive drums let your baby bang out tunes without a single drumstick flying into your face. Music boosts sensory development and rhythm recognition, while the durable design survives enthusiastic mini musicians.

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LeapFrog 100 Animals Interactive Bilingual Book

Interactive buttons, music and bright animal illustrations keep curious toddlers tapping away happily. The star button plays catchy tunes that little ones love, and its handy size makes it great for travel or pram entertainment. It’s a screen-free win that teaches early language and discovery while your tiny explorer has a blast.

Robotime Wooden Kitchen Playset

A luxury upgrade to classic masak-masak playset that won’t clash with your home decor. Toddlers get to stir, rinse and pretend-cook like the adults they’re always observing, while strengthening fine-motor skills and imagination. Solid wood means durable play, and you get a quiet moment while they “prepare dinner” for once.

Best toys and games for children aged 4 to 6

Skillmatics Foil Fun - Unicorns & Princesses

A mess-free craft win for both the little girlies and parents. With over 100 foam stickers, colourful foil sheets and picture canvases, they can make sparkly unicorn and princess art without glue disasters. It builds fine-motor skills, keeps little hands busy and buys you the quiet time you deserve.

Slice N’ Surprise Kinetic Sand Set

This tactile sand is non-toxic, hypoallergenic and magically sticks to itself (not your floor), making clean-up easy. Your young one can slice, squish and carve their own creations, building sensory and creative skills while staying happily occupied.

Kids Foldable Scooter

Take delight in this mini scooter that burns your munchkin’s energy outdoors. With adjustable height, a seat/stand option and a 50kg weight limit, it grows from toddler to tween. Light-up wheels, music and a safe, sturdy design make it a hit, and one-click folding keeps storage effortless for you.

$27.98 $90.02 69% off

Best toys and games for children aged 7 to 9

Lego Creator 3-in-1 Pirate Ship

The build is big enough to keep the kiddos busy while you remember what silence sounds like. They can create a pirate ship, a skull island and a pirate inn, which means triple the imagination and triple the break time for you. Great for bigger kids who love adventure and can pay attention for more than a couple of minutes.

Playmobil Wiltopia Anteater Care

Finally, a toy that teaches kids to care for animals instead of turning your living room into a zoo. They’ll love the wildlife-rescue storyline and the surprisingly adorable anteater, while you’ll love that it’s educational enough to keep their minds off brain-rotting “67” videos. Plenty of hands-on play, minimal parental involvement.

Throw Throw Burrito - A Dodgeball Throwing Card Game

Part card game, part foam-burrito warfare, this one gets the tiny humans off screens and involved with the entire family. They’ll sharpen reflexes, strategy and aim while you sit back and pretend this counts as PE. Perfect for high-energy kids who need to burn it off without wrecking the house. Well… mostly.

$18.20 $59.90 70% off

All the items are independently selected by our editorial team. If you buy something through our retail links, we may earn an affiliate commission. But we only recommend products we love. Promise.