You're Going To Want To Take Home The Amenity Kits From These Business And First Class Flights
Here are some of the best first and business class amenity kits that airlines offer. They're fitted with just about everything you need for a comfy long-haul flight.
Full-service airlines increasingly compete to deliver a superior experience and win the loyalty of fliers in premium cabins, using designer kits, fancy sleepwear and pillows as objects of desire.
In May, Qantas released its Qantas Curates initiative, working with Australian contemporary art curators to select artworks from 16 Australian artists, designers and photographers to create unique amenity kits which represent Australian culture.
Ms Olivia Wirth, Qantas Group executive of brand, marketing and corporate affairs, says the airline’s vision is to grow awareness of contemporary Australian art and give travellers a collectible piece to take home.
“Along with in-flight pyjamas, we know amenity kits are an important part of the international business class experience, ” she says.
Other airlines, such as Emirates, Qatar Airways and Singapore Airlines, which target the luxury travel market, partner like-minded luxury lifestyle and fashion labels such as Bulgari, Salvatore Ferragamo and Bric’s luxury luggage maker to create their in-flight amenity kits. Sleepwear, a comfortable pillow and blanket or duvet for a good sleep on long-haul or red-eye flights are also important for a pleasurable in-flight experience.
Event organiser and frequent flier Desmond Tan, 40, appreciates the comfort that an amenity kit’s practical items – such as a toothbrush, lip balm and moisturiser – provide during a flight. But he says the kit’s real value is in a well- thought-out bag.
“Most regular travellers are always looking for a great bag for charging cables, gadgets and adaptors and I have used some amenity kit bags for years,” he says.
“It’s an opportunity for the airline to continue to remind the passenger of its brand long after he has left the plane.”
Here are some of the best first and business class amenity kits that airlines offer.
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