The Ultimate Mum’s Guide To The Best Amazon Prime Day Deals 2024

The long-awaited Amazon Prime Day 2024 is finally happening from 16 to 21 July with tons of great deals and discounts on offer, from baby products to home and kitchen essentials. 

One of the biggest annual shopping events of the year, it's the perfect opportunity to stock up on essentials especially if you’re on the hunt for some amazing savings across various categories including:

• Up to 40% off on baby products from Ride Safer, Cybex, Joovy, Lovevery and more
• Up to 65% savings on Toys Brand Boxes from Lego, Transformers, Playdoh, Hot Wheels, Paw Patrol and more
• Up to 50% off on children’s books for kids and teens
• Up to 50% off on Owala, Oxo, Lodge and other popular Home & Kitchen Brands
• Up to 50% off on Headphone and Earbuds from Bose, Sennheiser, Sony, Jabra and more

We’ve also pulled the best Amazon Prime Day deals and pre-Prime Day deals you can shop now with deep discounts on newborn necessities, educational play toys for your toddlers and kiddos, as well as useful mommy products. 

Here’s the ultimate mum’s guide to the best Amazon Prime Day 2024 deals. And if you're not an Amazon Prime member yet, sign up now and take advantage of the free 30-day trial to get first dibs on the exclusive Prime discounts.

Exclusive promo code

SPH Media Exclusive: Enjoy extra $10 off with any order of $60 or more when you shop between 16-21 July 2024. Hurry, limited codes available. T&Cs apply. Collect promo code here

Best Amazon Prime Day deals you can shop now

VTech Alphabet Apple, $26.54

How cute is this oversized, fun and educational Alphabet Apple from VTech? Ideal for toddlers and up, the alphabet learning music board helps with learning, memory, number and letter recognition, and early music skills. The interactive toy features 26 light-up buttons, 29 songs and eight activities. 

$26.54  $69.90  62% off with Prime

LeapFrog Mr. Pencil's Scribble & Write, $39.40

LeapFrog’s Mr Pencil Scribble & Write device doesn’t just encourage audio learning, but is hands-on too, working with improving your young child’s writing skills. It comes with a built-in stylus pencil, so they can trace the on-screen letters and numbers and learn as they play. 

$39.40  $60.50  35% off

Graco Ready2Grow LX 2.0 Double Stroller, $392.35

Highly versatile, the Ready2Grow Double Stroller from Graco is ideal for families with young kids and baby. It’s designed to be used in different ways including a bench seat and standing platform for your toddler to ride on while you push baby around. It’s still compact in size, folding up into a single stroller from its typical two-stroller seats.

$392.35  $608.69  35% off with Prime

Owala Tumbler, $60.88

Constructed from stainless steel and designed with a removable straw and a convenient 2-in-1 sip-or-swig lid, the Owala Tumbler is also dishwasher-safe.

$60.88  $79.90  24% off with Prime

Crayola Ultimate Light Board, $38.23

Keep your kids’ creativity flowing with the ultra-cool glow-in-the-dark Crayola Ultimate Light Board. Equipped with six coloured drawing gel pens, kids will love drawing on the blank black surface, before flipping the switch and watching it all light up and come to life. 

$38.23  $52.84  28% off

Simple Joys by Carter's Baby 3-Pack Cotton Footed Sleep and Play, $25.55

Available in a three-pack, these neutral newborn baby onesie sleep sets can be used for both boys or girls. The reversible zipper zips all the way from the chin to toes for extra warmth and protection, with soft ribbed binding. 

$25.55  $37  31% off with Prime

Crayola Frozen 2 Color Wonder Coloring Book, $11.33

Forget messy hands and bright marker stains on your walls, thanks to Crayola’s Wonder Coloring Book. The five mess-free markers only show up when colouring in one of 18 specially formulated colour-wonder pages, filled with designs of favourite Disney Frozen characters, from Elsa to Anna and Olaf.  

$11.33  $14.90  24% off with Prime

Burt's Bees Baby Bee Dusting Powder, $8.82

For parents who are not fans of using talc powder on their baby, Burt’s Bees offers an alternative made from moisture-absorbing cornstarch instead and other natural ingredients only. It's hypoallergenic, paediatric-tested, and uses a naturally-derived fragrance.

$8.82  $14.41  39% off with Prime

Edison Chopsticks Kids Series, $7.65

Made in Japan, these child-friendly chopsticks from Edison are designed using ABS resin and silicone rubber, which makes them much easier to grip, especially for beginner users. 

$7.65  $13.89  45% off with Prime

Ergobaby Embrace Newborn Carrier, $122.80

Carry your sweet little baby in this Ergobaby carrier constructed to be extra gentle on baby's skin. Its adjustable cross-shoulder strap and supportive padded waist belt make it extra comfy for moms, and you can also easily breastfeed with the carrier on, no problem. 

Huggies Platinum Naturemade Diapers for Newborn, $15.67

These organic diapers from Huggies are for newborns up to five kgs. Free from harmful chemicals and made from natural fibres with added Vitamin E, it absorbs for up to 12 hours and is designed to keep things super dry. (Mamypoko’s Air Fit Pants for girls in XL and Extra Dry Pants in XXL are also on sale too.)

$15.67 $21.40 27% off with Prime

Aveeno Baby Daily Moisture Wash & Shampoo, $14.63

Aveeno’s hypoallergenic tear and soap-free baby wash and shampoo doubles as a daily moisturiser and is specifically formulated for babies with sensitive skin.

$14.63 $23.72 38% off with Prime

Melissa & Doug Blues Clues Wooden Music Maker Board, $28.90

Improving not just musical skills but also your child’s language, literacy and brain development, the Melissa & Doug Blues Clues Wooden Music Maker Board is a fabulous introduction to the world of sound and music.

$28.90 $51.87 44% off with Prime

VTech Busy Learners Activity Cube, $30.27

Keep your little ones’ minds stimulated with this Learners Activity Cube that features five different sides of games that work to help develop children’s fine motor skills. These include 14 interactive features, four light-up animal sound buttons and more.

Aveeno Baby Soothing Relief Hydrating Gel Cream, $11.06

Made from soothing ingredients, Aveeno’s gel facial cream for babies is super lightweight and is formulated to help with dry skin and reducing redness.

$11.06 $18.06 39% off with Prime

Polly Pocket Unicorn Party Playset, $41.30

Let your child's creativity run wild with this Polly Pocket Unicorn Party Playset. The unicorn opens up to a world of fun, including two Micro Polly and Lila Dolls and 25 cute accessories, including sand art, stickers and a built-in castle. 

Hape Chef's Cooking Set, $24.82

Suitable for mini aspiring chefs above three years old, forget about cheap plastic cooking sets and get them Hape’s adorable fun-sized stainless steel and wood cooking set instead.

The World of Eric Carle Animal Counting Cards, $18.31

Bring learning to life with these colourfully illustrated animal counting cards that can be used to help your kids learn how to count and explore the animal kingdom all at the same time. 

Ubbi on-the-go bag dispenser, $9.74

Available in sage green, taupe, grey and white, Ubbi’s retractable bag dispenser is a convenient essential for diaper changes while you're out and about.

Carson Dellosa Preschool Flash Cards, $15.23

Covering alphabets, colours and shapes, first words and numbers, this four-pack flash card set is a great tool to help toddlers between two to four learn the basics.

Skip Hop Snack Cup, $12.08

The perfect piece for any lunch box or play date, the Skip Hop Snack Cup comes shaped as a pretty butterfly, with an easy-grip, child-sized handle. It’s designed with a two-lid system: a flexible inner opening (which makes it difficult for any snacks to fall out) and then the snap-top lid. It’s dishwasher-friendly and suitable for toddlers aged 12 months and up. 

Infantino Press & Stay Sensory Blocks, $24.99

As babies grow, they’re discovering their hands and love to play. At 50% off, snag the Infantino Press & Stay Sensory Blocks for your little one. The interlocking patterns mean the individual blocks attach easily, so your child can create tons of fun designs and structures. 

Brilnurse White Noise Machine, $59.99

Choose from 30 relaxing sounds, including five fan sounds, five white noises, five natural sounds, five ocean sounds, five rain sounds and five hypnotic sounds to help soothe your baby to sleep with this handy white noise machine.

$59.99 + 25% off with $15 voucher available

Safety 1st Cradle Cap Brush and Comb, $7.38

If your teeny tot suffers from cradle cap, consider this gentle rubber scalp brush and comb. It's designed to help delicately remove excess flakes from the scalp. Simply slip the brush comb over your hand and let it work its magic. 

Frida Not-Too-Cold-to-Hold Teether, $16.71

Alleviate your baby’s teething pains with the Frida Not-Too-Cold-to-Hold Teether. Constructed from BPA-free and non-toxic silicone, it's safe to chew and features massaging textures to help stimulate baby's front and back gums.

Schwinn Ovation Child Carrier, $58.35

If one of your favourite things to do as a family is going on leisurely bike rides, Schwinn’s deluxe Ovation Bike Child Carrier attaches easily to the back of most adult bikes. Suitable for children above one year old, it can hold up to 18 kg.

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